Nissan starts producing redesigned 2013 Altima despite rising competition

Article by Christian Andrei, on May 22, 2012

Despite increasing competition in its segment, Nissan North America commenced production of the high-volume Altima last week with the expectation that it will further raise its volume level.  The vehicle, which has been revamped for the 2013 model year, will be available for sale on June 26. However, rivals Honda Accord, Chevrolet Malibu and Ford Fusion also have been redesigned for the same model year.

Moreover, the Toyota Camry and Volkswagen Passat were revamped for this year. These are two other key mid-sized vehicle segment rivals. In addition, a question arose whether Nissan could build sufficient number of Altima units to challenge the market-leading Camry.

For Nissan, this is particularly significant, as the Altima has been increasing in sales for the past year. The automaker hopes to make the most of these gains. The Altima has been tagged as the also-ran among family sedans for a major part of its 20-year life.

However, it leaped to the No. 2 position in its segment after an earthquake in March hit Japan last year. Months after the calamity, the automaker surpassed the Accord and closely tailed the Camry. 

Nissan Americas Vice Chairman Bill Krueger stated that Nissan plans to maintain the momentum with the refurbished model, but not by offering incentives. Specifically, he stated that he is "willing to build demand by putting value out in the market place."

However, he is "not willing" to slash profit margin in order to attempt and to surpass "a number that one of our competitors is doing." He added that their "best foot forward" will be "the product." The revamped Altima features segment-leading overall weight and fuel economy; however, product planners admitted that they have no idea as of the moment what Honda will offer in the 2013 Accord.

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016