Nissan stops ads on Facebook due to pages with offensive content

Article by Anita Panait, on May 30, 2013

Japanese carmaker Nissan has frozen its ads on Facebook due to offensive content on some pages of the popular social media site, according to a report by The New York Times. Pages with offensive content, particularly those that glorify violence against women, has been proliferating on Facebook. Feminist groups have been urging Facebook to ban such pages, The New York Times said.

Nissan spokesman David Reuter remarked that the carmaker as well as a number of smaller companies has stopped all their ads in Facebook until the social media site can guarantee that they will not appear on pages with offensive content.

Nissan’s UK unit froze its ads on Facebook after hearing about the offensive content on the site. Reuter disclosed that Nissan's ads rotate location on Facebook, adding that the only place where the carmaker had ads week was in the United Kingdom.

Reuter said that they realized that if an individual visits a page having offensive content, their ads could follow them into those pages. He noted that pulling the ads will likely not affect sales, and may be just temporary.

He said “there is no telling” whether they will also pull ads next week, noting that they don't forecast where they advertise. Reuter said Nissan hasn’t changed its strategy with regards to Facebook being an important part of its overall digital advertising plan.

According to Women, Action, & the Media, around 15 advertisers pulled their ads from Facebook, with Nissan UK being the only carmaker on the list. Reuter remarked that Nissan carmaker targets a wide range of people since its vehicles appeal to all ages. He noted that core models like the Altima, Pathfinder and Sentra currently has the most advertising weight overall for Nissan. [source: USAToday]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries