Nissan stops ads on Facebook due to pages with offensive content

Article by Anita Panait, on May 30, 2013

Japanese carmaker Nissan has frozen its ads on Facebook due to offensive content on some pages of the popular social media site, according to a report by The New York Times. Pages with offensive content, particularly those that glorify violence against women, has been proliferating on Facebook. Feminist groups have been urging Facebook to ban such pages, The New York Times said.

Nissan spokesman David Reuter remarked that the carmaker as well as a number of smaller companies has stopped all their ads in Facebook until the social media site can guarantee that they will not appear on pages with offensive content.

Nissan’s UK unit froze its ads on Facebook after hearing about the offensive content on the site. Reuter disclosed that Nissan's ads rotate location on Facebook, adding that the only place where the carmaker had ads week was in the United Kingdom.

Reuter said that they realized that if an individual visits a page having offensive content, their ads could follow them into those pages. He noted that pulling the ads will likely not affect sales, and may be just temporary.

He said “there is no telling” whether they will also pull ads next week, noting that they don't forecast where they advertise. Reuter said Nissan hasn’t changed its strategy with regards to Facebook being an important part of its overall digital advertising plan.

According to Women, Action, & the Media, around 15 advertisers pulled their ads from Facebook, with Nissan UK being the only carmaker on the list. Reuter remarked that Nissan carmaker targets a wide range of people since its vehicles appeal to all ages. He noted that core models like the Altima, Pathfinder and Sentra currently has the most advertising weight overall for Nissan. [source: USAToday]

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