Nissan has teamed up with Ministry of Sound to make the Juke Box, the best mobile sound system in the world. With this move, Nissan boosts its reputation as an innovator in the crossover segment. The Juke Box is incredibly loud, comparable to a jumbo jet taking off. The current system was designed and made by the sound experts of Martin Audio at the 'Box', which is the main room in the home of the Ministry of Sound's London.
In 1991, a club that’s the first of its kind was opened in Europe. It was the creation of Justin Berkmann, one of the founders, together with James Palumbo and Humphrey Waterhouse.
They made sure that in this club, the music and sound system were prioritized. The two of them made 'The Box' – a 5-sided room that had the ultimate club sound system. The room has perfect acoustics. In fact, it is regarded as having one of the best sound systems in the world until today.
The Ministry of Sound has a philosophy of “creating the moments people live for”. In line with this, Nissan and Ministry of Sound got in touch with Martin Audio, the creators of the existing 'Box' system, to make a 150 decibel, 18,900W sound system. This would be totally self-sufficient when it comes to power and production.
The Juke Box's sound system fits into a standard Juke due to its custom-built 19 kilowatt rig. The sound output is incredibly loud since it uses custom made cabinets and enclosures that accommodate two 18" powered sub units and the same Mid Hi enclosures that the Ministry of Sound uses.
It’s also designed in a way that the sound quality isn’t compromised. This is one of the promises of the Ministry of Sound. In addition, the Juke Box features an integrated radio studio, making sure that everything played on this system can be broadcast with the use of the digital radio app from the Ministry of Sound.
Nissan’s new Juke was created in London at Nissan Design Europe, and then refined at the Nissan Design Center in Japan. Principal engineering was also done in Japan but with significant European input. It will be built in the carmaker’s factory in Sunderland, England.
According to Shiro Nakamura, Senior VP for Design & Chief Creative Officer at Nissan, the Juke’s design expresses real optimism. By combining the design elements from two varying genres, they were able to create a small yet striking Crossover which displays genuine style and confidence. These are qualities they expect to find in a Juke customer.
Moreover, the Nissan Juke’s lower portion is pure SUV from a design standpoint, sporting chunky wheels, extended ground clearance, wide tyres, and a robust stance. The top portion, however is unadulterated sports car, showcasing a coupé-style falling roofline, a high waistline, and slim and visor-like side glass graphics. This coupé effect is underlined further by rear doors with handles that are hidden in the door frame.
When it comes to the interior, this sports car theme continues, complete with a driver-focused cabin. This cabin is dominated by a center console with a motorcycle fuel tank-inspired design. The “bike” console sports a distinctive high gloss color finish and conveys a sense of fun. Meanwhile, the Juke’s rear-opening hatch and its versatile luggage area with its hidden storage opportunities ensure the car’s practicality.
Based mainly on the Renault-Nissan Alliance B vehicle platform, the Nissan Juke has a 2530-mm wheelbase. On the Juke’s front-wheel drive versions, the suspension features MacPherson struts at its front whereas the rear has a torsion beam. Meanwhile, for the four-wheel drive models, a multi-link rear suspension is modelled on the same system found on Qashqai.