Nissan to discontinue Cube and Murano CrossCabriolet starting MY2015

Article by Christian A., on July 16, 2014

The oddly designed Nissan Cube and Murano CrossCabriolet will be discontinued starting model year 2015. Both the Cube and the CrossCabriolet are epitome of Nissan's yearning to challenge the auto market with diverging designs.

Nissan decided to discontinue the Cube -- which was rolled out in the United States in 2009 – after posting a 31-percent drop in sales in the in the first six months of 2014 to just 2,294 units.

When the 2008-2009 recession led to slumping sales in traditional US auto segments, Nissan believed that presented an opportunity to appeal to young buyers by introducing a boxy subcompact that despite its lower power, promises 30 mpg in highway fuel economy.

Peak annual sales for the Cube were posted in 2010 at 22,968 units. The Cube, however, failed to gain solid ground, especially after Nissan started introducing in 2012 redesigned traditional models that boast of higher fuel economy like the Versa, Sentra, Altima and Rogue.

Nissan rolled out the Murano CrossCabriolet in 2011, and was criticized for its unusual design. Its high customer satisfaction rating was overwhelmed by criticism that the vehicle was a bathtub on wheels.

Nissan, however, defended the design as a testament to the brand's willingness to build new segments and appeal to consumers seeking novel styling. The 2014 Murano CrossCabriolet carries a starting price of $42,855 including shipping – arouind $13,465 higher than the base non-convertible Murano.

If you liked the article, share on:

Pin It

Comments

Recommended

The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries