Nissan to discontinue Cube and Murano CrossCabriolet starting MY2015

Article by Christian Andrei, on July 16, 2014

The oddly designed Nissan Cube and Murano CrossCabriolet will be discontinued starting model year 2015. Both the Cube and the CrossCabriolet are epitome of Nissan's yearning to challenge the auto market with diverging designs.

Nissan decided to discontinue the Cube -- which was rolled out in the United States in 2009 – after posting a 31-percent drop in sales in the in the first six months of 2014 to just 2,294 units.

When the 2008-2009 recession led to slumping sales in traditional US auto segments, Nissan believed that presented an opportunity to appeal to young buyers by introducing a boxy subcompact that despite its lower power, promises 30 mpg in highway fuel economy.

Peak annual sales for the Cube were posted in 2010 at 22,968 units. The Cube, however, failed to gain solid ground, especially after Nissan started introducing in 2012 redesigned traditional models that boast of higher fuel economy like the Versa, Sentra, Altima and Rogue.

Nissan rolled out the Murano CrossCabriolet in 2011, and was criticized for its unusual design. Its high customer satisfaction rating was overwhelmed by criticism that the vehicle was a bathtub on wheels.

Nissan, however, defended the design as a testament to the brand's willingness to build new segments and appeal to consumers seeking novel styling. The 2014 Murano CrossCabriolet carries a starting price of $42,855 including shipping – arouind $13,465 higher than the base non-convertible Murano.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries