Nissan to discontinue Cube and Murano CrossCabriolet starting MY2015

Article by Christian Andrei, on July 16, 2014

The oddly designed Nissan Cube and Murano CrossCabriolet will be discontinued starting model year 2015. Both the Cube and the CrossCabriolet are epitome of Nissan's yearning to challenge the auto market with diverging designs.

Nissan decided to discontinue the Cube -- which was rolled out in the United States in 2009 – after posting a 31-percent drop in sales in the in the first six months of 2014 to just 2,294 units.

When the 2008-2009 recession led to slumping sales in traditional US auto segments, Nissan believed that presented an opportunity to appeal to young buyers by introducing a boxy subcompact that despite its lower power, promises 30 mpg in highway fuel economy.

Peak annual sales for the Cube were posted in 2010 at 22,968 units. The Cube, however, failed to gain solid ground, especially after Nissan started introducing in 2012 redesigned traditional models that boast of higher fuel economy like the Versa, Sentra, Altima and Rogue.

Nissan rolled out the Murano CrossCabriolet in 2011, and was criticized for its unusual design. Its high customer satisfaction rating was overwhelmed by criticism that the vehicle was a bathtub on wheels.

Nissan, however, defended the design as a testament to the brand's willingness to build new segments and appeal to consumers seeking novel styling. The 2014 Murano CrossCabriolet carries a starting price of $42,855 including shipping – arouind $13,465 higher than the base non-convertible Murano.

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