Nissan Motor Co. will extend its offering of hybrid vehicles with 15 new models by 2017 and introduce new electric vehicles to advance further from its rivals in low- and zero-emission cars. In an announcement, Nissan said it will roll out an electric version of its Infiniti luxury car in 2014, with a fourth model due in 2016.
Nissan's move to offer more green vehicles comes as the carmaker struggles to sell its Leaf electric car in the United States, partly because its electric vehicles as well as those built by other carmakers continue to fall short of consumer expectations. After its launch in 2010, the Nissan Leaf has faced complaints in the US, where some drivers have moaned that the vehicle's battery capacity deteriorates too quickly.
Nissan’s plan to entice customers to shift to its hybrids and electric vehicles in the US may help protect the carmaker from any lag in sales in China, where its exposure is greater than that of its Japanese rivals Toyota Motor Corp. and Honda Motor Co.
In November 2012, Nissan reduced its full-year net profit outlook by 20 percent after vehicles sales in China dropped amid anti-Japanese protests over a territorial dispute between the two countries.