Nissan to introduce a new passenger-car brand on the Chinese market

Article by Christian Andrei, on September 9, 2010

To cope with the demand for cheaper models, Nissan Motor Co. seeks to introduce a new passenger-car brand in Chinese market with its local partner, Dongfeng Motor Group Co. Hideki Kimata, senior general manager of the companies’ joint venture unit, said that starting in early 2012, two companies will jointly produce and sell cars under the new brand Qi Chen.

Nissan, which makes the Teana and Sylphy sedans with Dongfeng, will only be the second Japanese carmaker to launch a new China-only brand with a local partner as carmakers are focused on their expansion in the world’s largest vehicle market.

In 2011, Honda Motor Co. unit Guangqi Honda Automobile Co. will debut the Everus sedan on the mainland -- the first car made under its new Li Nian brand.

Koji Endo, an auto analyst at Advanced Research Japan in Tokyo, said that Nissan seeks to offer a smaller and cheaper model “without sacrificing their brand image.” Endo anticipates that the demand for lower priced cars will rise quicker than for the higher-priced models.

Endo said that Qi Chen vehicles may be priced from 50,000 yuan ($7,356) to 100,000 yuan. Meanwhile, Nissan’s cheapest current model in China, the March compact, has a price tag of 69,900 yuan.

In addition, the joint partners say that the new line bears a logo similar to the five-stars on China’s national flag and will be known as Venucia when written in English. The type of models that will be introduced has yet to be announced. [via autonews - sub. required]

Topics: nissan, china

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Your 2017 Volkswagen Golf Facelift could get as sporty looking as the Golf R with the new R-Line packages. But without the sporty run and the premium price. Set to...
by - January 17, 2017
Whether or not you’re a tech addict, you realize that the digital revolution is now moving at high speed. Before you know it, there’s already a new one on the...
by - January 17, 2017
We really couldn’t deny that quite a number of Audi customers and would-be-buyers are intently waiting for higher performance RS versions of the Audi A4 and A5. Of course, these...
by - January 17, 2017
The Chevrolet Cruze is coming to Australia. But it won’t be known as the Chevrolet Cruze. Instead, it will bear the Holden badge and get the Astra moniker. The 2017...
by - January 17, 2017
As expected, four years after the current generation of the BMW 4 Series was introduced in 2013 with the BMW 4 Series Coupe, the German premium carmaker is implementing a...
by - January 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries