Nissan to introduce an accessorized version of its Rogue to attract more male buyers

Article by Christian A., on August 27, 2010

We all know how men love their gadgets. Nissan takes advantage of that fact by introducing an accessorized version of its Rogue compact crossover that is expected to appeal to more male buyers. The Krom Rogue will go on sale on Dec. 9, with its two-wheel-driver version priced at about $23,000 and its four-wheel-drive priced at about $25,000.

That's a premium of $2,000 to $4,000 over models without accessories. The Krom versions are featured with an entirely new front end with a mesh grille, fog lights, rear spoiler, tinted glass, center exhaust pipes and 17-inch alloy wheels.

Introduced in the fall of 2007, the Rogue has become Nissan's second-best seller after the Altima sedan. This year, Rogue sales have averaged about 6,500 units a month, up from about 6,000 a month last year.

Patrick Steiner, director of sales and marketing for Nissan North America's Specialty Vehicles and Accessories unit, said that more women -- about 55% of Rogue buyers -- are buying the model.

In order to bring in the male crowd as well, Steiner said that the Krom Rogue will appear more masculine. He said that since Krom allows it to expand its reach with model, he believes that the model will get incremental sales.

The Krom subbrand, managed through Nissan's accessory sales operation, made a debut earlier this year as a decked-out option package on the new Nissan Cube. [via autoweek]

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