Nissan to introduce the Datsun brand in Middle East, Africa, and Latin America

Article by Christian Andrei, on May 23, 2012

Nissan Motor Co.’s low-end Datsun brand may soon be available in the Middle East, Africa, and Latin America, according to CEO Carlos Ghosn. Nissan is planning to offer Datsun cars in those regions after launching these models in Indonesia, India and Russia beginning in 2014, Ghosn stated while being interviewed in Hong Kong by Bloomberg Television.

Ghosn said that the company will “go step by step.” He also gave assurances that it will be “affordable.” Ghosn wants to revive the Datsun brand after about 30 years to meet the demand for low-end vehicles in emerging markets as part of Nissan’s strategy to widen its share of worldwide sales to 8% by March 2017.

Nissan said that Datsun, its No. 3 global brand, is expected to make up to around 50% of sales in these markets within 5 years. Ghosn said that in China, Nissan hopes to build vehicles at “full-speed.” He added that stockpiling in the country is “not an issue” for Nissan as he believes that the Chinese auto market is expected to increase 7% to 8% in 2012.

Ghosn visited Hong Kong for the opening of the new Infiniti global headquarters. Nissan expects Infiniti to account for 10% of the global luxury car market by fiscal 2016. With regards to the yen, Ghosn anticipates that the currency will weaken against the dollar to 80 to 85 yen. [source: Autonews]

Topics: nissan, datsun, africa

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