Nissan to introduce the Datsun brand in Middle East, Africa, and Latin America

Article by Christian Andrei, on May 23, 2012

Nissan Motor Co.’s low-end Datsun brand may soon be available in the Middle East, Africa, and Latin America, according to CEO Carlos Ghosn. Nissan is planning to offer Datsun cars in those regions after launching these models in Indonesia, India and Russia beginning in 2014, Ghosn stated while being interviewed in Hong Kong by Bloomberg Television.

Ghosn said that the company will “go step by step.” He also gave assurances that it will be “affordable.” Ghosn wants to revive the Datsun brand after about 30 years to meet the demand for low-end vehicles in emerging markets as part of Nissan’s strategy to widen its share of worldwide sales to 8% by March 2017.

Nissan said that Datsun, its No. 3 global brand, is expected to make up to around 50% of sales in these markets within 5 years. Ghosn said that in China, Nissan hopes to build vehicles at “full-speed.” He added that stockpiling in the country is “not an issue” for Nissan as he believes that the Chinese auto market is expected to increase 7% to 8% in 2012.

Ghosn visited Hong Kong for the opening of the new Infiniti global headquarters. Nissan expects Infiniti to account for 10% of the global luxury car market by fiscal 2016. With regards to the yen, Ghosn anticipates that the currency will weaken against the dollar to 80 to 85 yen. [source: Autonews]

Topics: nissan, datsun, africa

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
What is hotter and more menacing than a Hellcat? If we ask Dodge, its answer would be the “Demon.” Of course, we aren’t talking about a demon with horns and...
by - January 20, 2017
The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries