Nissan will be introducing a conventional five-door family hatchback in 2014 as part of the Japanese carmaker’s plans to compete again in the car market’s mainstream. The planned five-door family hatchback is designed exclusively for Europe and is underpinned by the latest ‘Alliance-C’ platform. Nissan will build the five-door family hatchback at its Barcelona plant in Spain.
The new five-door family hatchback will merge what Nissan product planning chief Andy Palmer refers to as a “conventional but beautiful” design with carefully polished, secure dynamics.
Palmer said, according to Autocar, that while the new five-door family hatchback is not a Volkswagen Golf, it will offer a drive with a “similar, secure impression from behind the wheel,” adding that he was careful that the project would not be announced until he personally signed off on the suspension tuning.
He described the new five-door family hatchback as very precise, predictable and relaxing to drive. He quipped that the new vehicle will provide “some of the handling satisfaction” one can get from a Ford Focus.
Palmer views Nissan’s move back into the middle ground as inevitable. He remarked that Nissan is on course to achieve a five-percent market share in Europe to become the biggest Asian brand in the region.
He said that Nissan is at the point where it could not continue to grow unless it re-enters the biggest segments. Palmer quipped that they hope that “beauty, rationality and handling polish” will sell their mainstream offerings, while “daring, originality and flair” will sell their ‘character’ crossovers.