Nissan unveils new iManual app for the new Micra

Article by Anita Panait, on December 29, 2013

Nissan has released a new smartphone app called iManual, a digitalized version of the car manual. It will be available for the new Micra, and will contain information within the car’s manual. The new iManual also includes visual recognition software that allows owners to identify dashboard symbols and switches through their phone’s camera.

Nissan sees the iManual as a big hit, aimed at helping owners learn more about their car. It was conceived after research showed that motorists in the United Kingdom are no fans of their current car manuals. A recent online survey by Nissan showed that only 57 percent had consulted their manual, while only 13 percent had used it more than twice.

Most of those surveyed said they quickly gave up on their manuals after failing to find the information they needed. Around 13 percent said that they just keep their manual on a bookshelf with 10 percent admitting they didn’t even know where it was.

“Car manuals are often the most useful but least used resource,” Guillaume Masurel, Nissan GB Marketing Director, said, noting that the Nissan Micra iManual is designed to “enhance the driving experience and allow motorists to really understand their car further.“

He noted that while automotive design and technology have evolved, the car manual has failed to follow suit. He remarked that the app takes advantage of the opportunity to empower customers to understand what is happening “both above and below their car’s exterior.” [source: Nissan]

Topics: nissan, nissan micra, app

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
What is hotter and more menacing than a Hellcat? If we ask Dodge, its answer would be the “Demon.” Of course, we aren’t talking about a demon with horns and...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries