Nissan upgrades across-the-board warranty on NV commercial vehicle line

Article by Christian Andrei, on June 23, 2014

Nissan is offering an across-the-board five-year/100,000-mile bumper-to-bumper warranty on its NV commercial vehicle line, replacing the three-year/36,000-mile limited warranty and its three-year/60,000-mile powertrain warranty. The warranty upgrade also covers all sold and unsold 2014 models.

Phil O’Connor, Nissan director of marketing for light commercial vehicles remarked that the warranty extension would assure potential customers that its commercial trucks are durable and reliable, according to Automotive News.

“We have to give the customer a reason to try something new,” O’Connor said, noting that since Nissan is relatively new in the segment, it to make a bold move with the warranty upgrade. Nissan only entered the light commercial truck business in the United States in 2011, offering full-sized NV 1500, 2500 and 3500 vans.

Its entrance to the US market, however, was received with a lukewarm welcome; despite designing the NV to specifically address a list of complaints raised by owners of Ford, Chevrolet and Dodge commercial vans, including seating comfort and engine noise.

For the first five months of 2014, Nissan logged a 21-percent jump in sales of full-sized NV vans to 6,231 units. On the other hand, the Ford E-series commercial van jumped 7 percent to 44,191 during the same period.

What is more frustrating to Nissan is commercial van customers’ loyalty to Detroit 3 offerings through the years. In fact, the E-series remained popular since the fifth generation was introduced in 2008.

O’Connor admitted that it is taking a while to “make inroads” in the US. He added that Nissan remains confident as it still post sales see increases. The warranty upgrade includes the Nissan NV200 compact van, save for its taxi version that is covered by a five-year/150,000-mile warranty.

Topics: nissan, nissan nv, van

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly a decade after Opel and sister brand Vauxhall introduced the Insignia large family car, these companies are now getting ready to unveil the second generation of this offering from...
by - December 7, 2016
After we caught a glimpse of the revamped Amarok, VW Australia once again wants to give its ute a sinister look inspired by the Mad Max movie franchise. The “Korama”...
by - December 7, 2016
Customers in the European market are known for leaning towards style and with this in mind, Nissan has revealed the special LEAF Black Edition. While the production run of this...
by - December 7, 2016
When Volkswagen unveiled the VW Atlas, it declared that this SUV is being developed for the United States and is set to arrive as a 2018 model. It also unveiled...
by - December 7, 2016
Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries