Nissan is offering an across-the-board five-year/100,000-mile bumper-to-bumper warranty on its NV commercial vehicle line, replacing the three-year/36,000-mile limited warranty and its three-year/60,000-mile powertrain warranty. The warranty upgrade also covers all sold and unsold 2014 models.
Phil O’Connor, Nissan director of marketing for light commercial vehicles remarked that the warranty extension would assure potential customers that its commercial trucks are durable and reliable, according to Automotive News.
“We have to give the customer a reason to try something new,” O’Connor said, noting that since Nissan is relatively new in the segment, it to make a bold move with the warranty upgrade. Nissan only entered the light commercial truck business in the United States in 2011, offering full-sized NV 1500, 2500 and 3500 vans.
Its entrance to the US market, however, was received with a lukewarm welcome; despite designing the NV to specifically address a list of complaints raised by owners of Ford, Chevrolet and Dodge commercial vans, including seating comfort and engine noise.
For the first five months of 2014, Nissan logged a 21-percent jump in sales of full-sized NV vans to 6,231 units. On the other hand, the Ford E-series commercial van jumped 7 percent to 44,191 during the same period.
What is more frustrating to Nissan is commercial van customers’ loyalty to Detroit 3 offerings through the years. In fact, the E-series remained popular since the fifth generation was introduced in 2008.
O’Connor admitted that it is taking a while to “make inroads” in the US. He added that Nissan remains confident as it still post sales see increases. The warranty upgrade includes the Nissan NV200 compact van, save for its taxi version that is covered by a five-year/150,000-mile warranty.