Nissan wants to create a new segment with the new Juke crossover

Article by Christian A., on August 27, 2010

To those who want their small sedans and hatchbacks on the sportier side, Nissan has the Juke crossover for you. The high-fendered crossover is set to arrive in US showrooms this fall. At the launch of the Juke in Japan last week, COO Toshiyuki Shiga said that the company intended to make a new segment. In particular, Nissan aimed to combine the power of an SUV with the agility of a sports car.

For its Japan buyers, the Juke is priced from JPY1.69 million (about $18,480). Satoshi Matsutomi, the chief engineer, said that the Juke will seek to be priced slightly higher in the US; however, it will still be slotted below the Rogue crossover. 

In the US, the Rogue is priced from $21,260 (including delivery). Matsutomi said the Juke, which is sized similarly to the Nissan Versa small car, will directly rival the Mazda3 sports version and the Mini Cooper S.

Nissan has yet to reveal prices in the US and its sales expectations but we know that the model will be exported to the US from Nissan's Oppama, Japan plant, where the Cube and Note, which share the same platform, are being made.

The Juke is the first Nissan model to take advantage of the company's dual-fuel injector technology announced last year. This system uses two injectors per cylinder and this permits fuel to flow in reduced streams under less pressure.

Nissan claims that this raises power and improves efficiency. Nissan declined to provide the Juke's US fuel-economy rating but it revealed that its dual-fuel injector technology improves mileage by 4% compared with single-injector engines. [via autonews]

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