Nissan will keep moving Infiniti production out of Japan to fight the effect of yen

Article by Anita Panait, on December 19, 2011

Nissan Motor Co. is proceeding with a plan to transfer the production of its Infiniti line out of Japan to fight the effect of yen’s surge against the dollar, according to Andy Palmer, executive vice president in charge of Infiniti. Nissan plans to produce Infinitis in Europe and China. The company has decided to build its Infiniti JX in Smyrna, Tennessee, while an Etherea-based compact car will never see production in Japan.

Japan-made models, meanwhile, will be composed of around 65 percent imported parts, up from the current 15 percent. "Clearly, we're working on one strategy," Palmer told Automotive News.

Palmer said Infiniti JX’s production will start in February 2012 and will be available for sale in the spring.  He hinted that the Etherea-based car, due in 2013, will be produced in Europe, the vehicle’s major target market.  He said that what typically happens when cars are up for renewal is that they get relocated to where most of the sales are from.

Nissan’s expansion into other countries is part of the company’s aim to secure an eight-percent share of the world market in the next six years, under a new midterm business plan.  CEO Carlos Ghosn aims to have Infiniti take a ten-percent share of the global luxury market at the same time.

Once the 2013 Infiniti JX officially becomes part of the brand’s spring 2012 lineup, it is expected to transform the status quo. Being offered as a fresh option to the many choices that dominate presently the luxury crossover class, this 7-passenger unit has been made to offer excellent characteristics that many luxury crossover buyers prefer which is having innovative hospitality features, safety, and roominess and flexibility for its interior.

In addition to having a 3-row utility, it also comes with premium features plus innovations and performance that the brand has long been celebrated for. What divides the new Infiniti JX from other luxury 3-row crossover models is that a 7-passenger seating should in fact welcome all of those passengers easily.

To achieve this, the platform floor was made flat which not only helps in ensuring enough space for the 3rd row but also allows the 2nd row to be adjusted by as much as 5.5 inches, be it aft or fore. This makes it more versatile as well as expands its cargo carrying capacity.

It also allowed for the more dramatic style to be utilized. According to Ben Poore, Infiniti Americas Vice President, the new Infiniti JX welcomes family customers in a manner no luxury crossover has done as it knows there is a need to grow up but without ever getting old. Responsibility should be given as a reward, he added, rather than being used to restrict the activities and things that single people or couples enjoy.

While most luxury crossovers generally shield both the driver and passengers from the world, Poore said further that the Infiniti JX instead has all its components designed to ensure that they are connected. The objective of the brand was to ensure that awareness of the environment was increased so that there would be reason to always go out every day, he continued. Given the innovative technology fitted inside and the exceptional design, he said, the 2013 Infiniti JX is saying no to boring luxury.

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