Nissan will build a rival for the Ford Focus and Vw Golf

Article by Christian Andrei, on October 29, 2012

Nissan will build a new car in its Sunderland plant that will be competing directly with the Ford Focus and Volkswagen Golf in 2014. This marks the first time that Nissan will offer a new car in the European small family hatchback class since 2006, which is the time when the company discontinued the Almera.

Since then, Nissan had been promoting the Qashqai crossover, after it decided in the early 2000s that it may only participate in the family car segment by providing something different. Nissan used the same formula to the supermini segment, which launches the Juke in 2010 to drive sales success.

After achieving success with these two models, Nissan officials said that the company has gained more confidence and has increased its market share in Europe to provide a more mainstream model once more.

Nissan’s head of product planning Andy Palmer said that the company decided to offer a mainstream C-segment hatchback 18 months ago. However, it will still be two years before the model could be completed. It’s expected the new hatchback will have a similar look as the present and next-generation Qashqai, as well as the production version of the Invitation concept to replace the Note.

This concept was unveiled earlier this year at the Geneva show. Palmer said that the designers have made a “very emotional design” that is inspired by the Qashqai. Palmer said that Nissan will combine the car’s content and character with some innovation and excitement for everybody. He said that these two themes will appear in all future models. He added that included in its pictures are Nissan’s around-view monitor, a self-parking option, reasonably priced satellite navigation and live music streaming.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries