Nissan will market both the next-generation 2014 Rogue crossover and the old-generation 2013 Rogue crossover in 2014, mainly because it wanted to continue to benefit from the strong sales of the outgoing model. Sales of the 2013 Rogue have been rising even as the automaker is preparing the launch of the 2014 model.
From the start of the year until August, Nissan recorded 113,316 Rogue units sold. This is 16% higher than the same period last year. August 2013 sales were 37% higher than those in August 2012. Nissan’s plant in Smyrna, Tenn., will build the redesigned Rogue. It’s set to start selling in the middle of November with a base price of $23,350 (which includes destination costs).
This January, dealers will start to receive the old-generation Rogue Select, which is imported from Japan and will have a base price of around $2,000 lower. Nissan product spokesman Dan Passe said that the final price hasn’t been determined yet. The company issued a statement that the Rogue Select has a base price of lower than $20,000 before destination charges.
He said that it will be a value proposition for customers. He said that he doesn’t think that the Rogue Select will hold back sales of the new model since it’s very different and has a third row.
For the past few years, Nissan dealerships have considered the Rogue model to be a popular one. Nissan admitted last year that it had underestimated demand for the model when it started to build an assembly line in the U.S. so that it can be transferred out of Japan.
They originally planned to produce 100,000 to 120,000 Rogues annually in Tennessee. However, it’s expected to easily exceed 150,000 units this year. In 2012, Nissan started to construct a separate assembly line for the Rogue in South Korea. It also had a plan to export a portion of its output to U.S. dealers.