Due to the high demand for new pickups, Nissan will not drop its poor-selling Titan full-size pickup truck. Instead, it will receive a revamp that will arrive in 2014. The Titan was launched in 2003. It was never as successful as they had hoped, getting only 1.5% of the overall half-ton pickup market. The reason for the truck’s failure is that it was only available in few configurations with a single engine option.
In addition, it doesn’t have a base model that that was liked by tradesmen and fleet customers. R.L. Polk automotive said that the average pickup truck on the road is about a decade old so it would have to be replaced soon. There’s also a big portion of consumers who are not loyal to a specific brand, giving Nissan the opportunity to fill a hole in the market.
The details about new features for the Titan weren’t revealed yet. It’s believed that it will probably be offered with a diesel engine. The Titan’s revamp is comparable to what Toyota’s full size Tundra got.
But the Titan has some catching up to do. It will attempt to go up against the much lauded Ford’s EcoBoost V6 engine. In addition, RAM is launching an eight-speed transmission for its half-ton pickup. The Titan is likely to be offered with at least three engine options, probably a bigger gear box, and extra trim levels.