Drifts, ice, snow are some of the winter challenges that confront even the most high-performing all-wheel-drive vehicles— but not Nissan's Winter Warrior lineup. For the Chicago Auto Show, Nissan is revamping the famous Murano, Pathfinder, and Rogue with one-off versions integrated with sets of durable snow tracks.
The three Winter Warrior crossovers are developed to brave even the most difficult snowfalls recorded throughout the country. Murano, Pathfinder, and Rogue are Nissan's most popular all-wheel-drive crossovers, as proven by its upbeat sales last year and last month.
According to Nissan North America, Inc. Senior Vice President (SVP) of Sales & Marketing and Operations Christian Meunier, Nissan hopes to take the idea to a whole new level by improving the crossovers' advanced systems with key features such as Genuine Nissan Accessories and special snow tracks, and a custom exterior look.
All three models have heavy-duty snow track systems with matte-black finish frames. The 48-inch long, 15-inch wide, and 30-inch high DOMINATOR Tracks from American Track Truck, Inc. were used to replace the crossovers' wheels and tires. For the tracks to fit well, the suspensions and wheel wells were all modified.
All drivetrain components, engines, and Xtronic transmissions, on the other hand, come straight from the factory. Nissan Design America (NDA) designed identical, matte red-chrome body wraps that are embedded with a unique "track" design and a Nissan "Winter Warrior" badge.
The three vehicles are also incorporated with a variety of Genuine Nissan Accessories such as roof rail crossbars, cargo area protectors, rear bumper protectors, and all-season floor mats. The crossovers also have 9x9-foot hatch tents that appeal to customers who love winter camping. Meunier believes that the Winter Warriors are not just toys but are actually built as exceptional weather machines.
Despite this, the three crossovers have not compromised fun family experience as well. Over the past years, the company's SUVs and crossovers have posted record sales. Sales of Rogue, which have surged 44 percent in 2015, posted an all-time high of over 287,000 models. Sales of Murano also jumped 33 percent during the same period. The momentum continued last month with the January sales of Murano, Rogue, and Pathfinder advancing 46 percent, 26 percent, and five percent respectively.