Nissan Winter Warriors can brave through the harshest winter conditions

Article by Christian Andrei, on February 24, 2016

Drifts, ice, snow are some of the winter challenges that confront even the most high-performing all-wheel-drive vehicles— but not Nissan's Winter Warrior lineup. For the Chicago Auto Show, Nissan is revamping the famous Murano, Pathfinder, and Rogue with one-off versions integrated with sets of durable snow tracks.

The three Winter Warrior crossovers are developed to brave even the most difficult snowfalls recorded throughout the country. Murano, Pathfinder, and Rogue are Nissan's most popular all-wheel-drive crossovers, as proven by its upbeat sales last year and last month.

According to Nissan North America, Inc. Senior Vice President (SVP) of Sales & Marketing and Operations Christian Meunier, Nissan hopes to take the idea to a whole new level by improving the crossovers' advanced systems with key features such as Genuine Nissan Accessories and special snow tracks, and a custom exterior look.

All three models have heavy-duty snow track systems with matte-black finish frames. The 48-inch long, 15-inch wide, and 30-inch high DOMINATOR Tracks from American Track Truck, Inc. were used to replace the crossovers' wheels and tires. For the tracks to fit well, the suspensions and wheel wells were all modified.

All drivetrain components, engines, and Xtronic transmissions, on the other hand, come straight from the factory. Nissan Design America (NDA) designed identical, matte red-chrome body wraps that are embedded with a unique "track" design and a Nissan "Winter Warrior" badge.

The three vehicles are also incorporated with a variety of Genuine Nissan Accessories such as roof rail crossbars, cargo area protectors, rear bumper protectors, and all-season floor mats. The crossovers also have 9x9-foot hatch tents that appeal to customers who love winter camping. Meunier believes that the Winter Warriors are not just toys but are actually built as exceptional weather machines.

Despite this, the three crossovers have not compromised fun family experience as well. Over the past years, the company's SUVs and crossovers have posted record sales. Sales of Rogue, which have surged 44 percent in 2015, posted an all-time high of over 287,000 models. Sales of Murano also jumped 33 percent during the same period. The momentum continued last month with the January sales of Murano, Rogue, and Pathfinder advancing 46 percent, 26 percent, and five percent respectively.

Press Release

Nissan unleashes trio of aggressive

There's winter, then there's Warrior Winter. Snowfall, ice, drifts – conditions that challenge even the most capable of all-wheel drive vehicles. But not these aggressive Nissan models.

In celebration of the Chicago Auto Show, Nissan is giving three of its popular crossovers a little competitive edge – creating one-off versions of its popular Pathfinder, Murano and Rogue equipped with sets of heavy-duty snow tracks. The three custom Nissan "Winter Warrior" crossovers are ready to tackle even the record-breaking snowfalls experienced by many parts of the country already this year.

"Rogue, Murano and Pathfinder are proven all-wheel-drive crossovers that are very popular with customers, judging from exceptional sales results in 2015 and now in January 2016," said Christian Meunier, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. "With the Winter Warriors, we wanted to take that idea to the extreme, enhancing the vehicles' advanced systems with special snow tracks, Genuine Nissan Accessories, and a custom exterior appearance."

All three Nissan Winter Warriors feature custom heavy-duty track systems with custom matte-black finish frames. The DOMINATOR® Tracks, from American Track Truck, Inc., are 48 inches long, 30 inches high and 15 inches wide and replace the vehicles' wheels and tires. The suspensions and wheel wells were modified to fit the snow tracks, but otherwise all drivetrain components, including the engines and Xtronic transmissions, are factory fresh.

Nissan Design America (NDA) created identical, custom matte red-chrome body wraps featuring a unique "track" design and Nissan "Winter Warrior" signage. A range of Genuine Nissan Accessories are also fitted to the three Winter Warriors, including cargo area protectors, all-season floor mats, roof rail crossbars and rear bumper protectors. They also each feature 9x9-foot hatch tents for true hardcore winter camping enthusiasts.

"With their solid Nissan underpinnings and exceptional ground clearance, these Winter Warriors are serious, extreme weather machines, not toys," said Meunier. "But, they sure are fun – just like our entire lineup of family adventure-ready Pathfinders, Muranos and Rogues that you can drive straight off the showroom floor."

Nissan SUV and crossovers have experienced record sales in recent years. In 2015, Murano sales increased 33 percent, while Rogue set an all-time record of more than 287,000 units – an increase of 44 percent. The sales momentum has continued in 2016 with a record-setting month for Pathfinder, Rogue and Murano, to the tune of 5 percent, 26 percent and 46 percent increases, respectively.

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