Nissan’s 2011 Juke Crossover sells quickly worldwide

Article by Christian Andrei, on October 5, 2010

Nissan Motor Co., Ltd. has announced that the Nissan Juke has become very popular with consumers. The company revealed that this compact sports crossover has managed to reach 50,000 unit orders worldwide despite being launched in Japan only four months ago.

It has even managed to exceed expectations in the Japanese market by getting more than 20,000 orders since the company started accepting orders in June. These figures have broken the targeted sales per month of 1,300 units in excess of x-fold.

Meanwhile in Europe, since the price was announced in June, pre-orders for the Nissan Juke have reached an excess of 30,000 units. Deliveries to customer orders were expected to start by October. The U.S. market was no different.

More than 17,500 customers have gone and signed to get updates about the model, which the company said will go on sale on October 5. The Nissan Juke brings with it a new genre for vehicles as it combines the robustness of the SUV, the agility present in a sports coupe, and the dexterity of a compact car.

Starting from the front and rear sporty lights up to the large fenders, the Juke stands out since it shows a daring design. Nissan's Global Chief Marketing Manager for the JUKE Akihisa Suzuki shared that the demand for the Juke highlights the warm reception the customers have given to the innovative concept and value.

It also breaks the barriers in what can now be considered as a new category, Suzuki added. It was not therefore surprising, Suzuki further added, that the style has managed to capture the hearts of everyone. The Juke manages to give an entirely new experience considering that it incorporates the appeal of a crossover and sports coupe.

Drivers of the Juke are certain to be amazed by the agility and the smart body motion control made possible by advanced technology, Suzuki concluded. Since the Juke not only offered strong handling and dynamic design but also fuel efficiency, it has qualified for tax exemption offered in Japan on eco-friendly vehicles.

This has resulted in a more affordable price, thus attracting a wide range of customers. In the European region, customers are drawn to the design and aggressive look which the company’s research has shown to be rarely found in most modern compact cars.

The U.S. market is excited with the handling, design, and the "I-CON system.” This system is the one that handles the climate control and the different driving modes at the same time. The system is known in Japan as "Intelligent Control System" and in Europe as "Nissan Dynamic Control System".

The Juke is manufactured at Nissan’s Oppama, Japan, plant and the Sunderland, UK, plants as well. The company has disclosed that there are plans to open a new plant in Indonesia since manufacturing and sales are expected to start in the region by 2011.

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