No. 3 Ram shrinks sales gap with No. 2 Chevrolet Silverado

Article by Christian Andrei, on March 24, 2014

Chrysler’s Ram is trimming the sales gap between it and the No. 2 best-selling pickup, the Chevrolet Silverado. In the last seven months, following the launch of the redesigned Silverado last summer, Ram sold 208,414 pickups, only 52,844 units behind the Silverado, which sold 261,258 vehicles. In the same period a year earlier, Silverado’s lead over Ram was 97,199 units.

It would be surprising if No. 3 Ram surpasses Silverado in terms of sales in a US pickup market dominated by loyal consumers who seldom switch brands. But Ram gaining on the Silverado is not something that can be ignored. "Never before has [General Motors] lost share after launching a new pickup truck platform," Barclay's analyst Brian Johnson noted in February.

From Jan. 1, 2013, through Feb. 26, 2014, the Silverado and GMC Sierra have squandered 3.29 percentage points of market share in the large pickup market. Johnson wrote that in the period, Ford and Ram have gained 1.86 and 1.8 percentage points, respectively, of market share. Johnson's market share estimate includes only the Detroit 3.

Ram started in February offering a diesel unit in the light-duty pickup, picking strong orders from dealers. The unit is currently only light-duty diesel pickup available in the US and boasts of a rating 28 mpg on the highway.

In comparison, the highest-rated Silverado light-duty is rated at 24 mpg on the highway. According to GM spokesman Jim Cain, sales of well-equipped high-end Silverados are fine, but noted some potential weakness in lower-end trims and V-6 models. He said that this is why Chevrolet launched an "unprecedented promotional assault," that includes a Truck Month promotion in March and increasing incentives and marketing.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries