No new products for Scion in coming years, says Toyota CEO

Article by Anita Panait, on November 6, 2013

Akio Toyoda, president and chief executive of Toyota Motor Corp., has admitted that there won’t be new products coming soon for its struggling Scion brand. Nevertheless, he is urging Scion dealers to hang on for a few more years. In an interview with Automotive News, Toyoda said that they will continue with Scion, but noted that since Toyota has limited resources, there is a need to prioritize. 

Toyota is currently focusing on catering to demands on its global empire, including fresh investments into Lexus, new fuel-efficient drivetrains and even trucks. He said that Toyota cannot do everything at once.

Toyoda has frozen all capacity expansion projects, partly due to a concern that Toyota was trying to do too much at once. Toyota’s top honcho said the freeze won't be lifted soon. He noted that the Japanese carmaker is still in regrouping mode following events like the global financial crisis, unintended-acceleration recalls and the 2011 Japan earthquake.

Toyoda said that the carmaker is now primed to go on the offensive again with better products, thanks to a refocus on customer needs and Toyota's new modular development strategy. He said that going on the offensive means “making ever-better cars and changing the way in which we produce cars."

Toyoda told Automotive News that they expect to see “a totally changed landscape” in their plants. He added that it will be a few years before the Scion lineup will have a new product. He implied that Scion has wandered from its original mission, which is “to do what the Toyota brand couldn't." Toyoda said Scion is for attracting “customers who weren't satisfied by Toyota or who might be future Toyota customers."

Topics: scion, toyota

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nikola Motor’s hydrogen-powered semi-trailer truck is highly appealing with its many advancements but don’t expect it to arrive in the near future. In November 2016, Toyota announced the possibility of...
by - December 5, 2016
Usually, it is up to resourceful spy photographers to take clear pictures of vehicle prototypes, especially those that have aroused a lot of interest. The same is true for Project...
by - December 5, 2016
The much-anticipated debut of the new Wrangler will surely happen. As it approaches, we’ve gathered all the latest information released so far. Of course, most are expecting that the next...
by - December 5, 2016
Nissan has announced the pricing for its new commercial pickup line. So for those who have been waiting for Nissan’s official price list (plus a little more info), read on… ...
by - December 5, 2016
Sorry folks, the AMG-fied Mercedes-Benz X-Class will remain in the fantasy world. According to some news, the AMG big boss has finally spoken up about why an AMG X-Class is...
by - December 5, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries