Non-Chrysler Group dealers may receive franchises to sell Fiats, says Marchionne

Article by Christian A., on August 29, 2010

Sergio Marchionne, CEO of Fiat and Chrysler, said that there would be some non-Chrysler Group dealers that could receive franchises to sell Fiats.

Marchionne told reporters that there will be a large part of the distribution that will be included in Chrysler's environment. Marchionne was interviewed after President Barack Obama made an appearance at Chrysler's Jefferson North Assembly Plant.

Marchionne also revealed that Fiat franchisees may also receive the Alfa Romeo franchise, which will be back in the US in 2012. In addition, Chrysler already has started making pre-production versions of the Fiat 500 minicar at its Toluca, Mexico, factory, and it is up for volume production late in the year.

Fiat's plans include four 500 models -- the base 500 two-door hatch, a convertible, a sporty Abarth and a four-door hatch with a raised roof.

In early July, Chrysler distributed packets to its dealerships in 125 markets in 41 states it thinks are prime markets for small cars. This August, interested dealers will be invited to a briefing on the Fiat franchise at Chrysler's Auburn Hills headquarters.

Proposals from the dealerships would then be reviewed and will afterward, make an announcement of the ones chosen for the Fiat network in September. Marchionne emphasized that Fiat will be a standalone franchise.

He said that Fiat's potential is unique because there is nothing Jeepish about the 500. Chrysler planners believe that the Fiat 500 will be popular mainly in urban markets where there is much traffic and where parking spaces are at a premium.

If you liked the article, share on:

Comments

Recommended

A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
The largest gathering of Volkswagen and Audi cars in Europe is underway, and the German premium carmaker is displaying the third model of its G-Tron range at the 2017 Worthersee...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries