NX may replace RX as best-selling Lexus nameplate globally

Article by Christian A., on September 1, 2014

With thousands of orders already booked in Japan, the new Lexus NX compact crossover may dethrone the RX as the marque’s best-selling nameplate. Lexus started selling the NX in Japan on July 29, and has already booked 8,000 orders since, according to Lexus International Executive Vice President Mark Templin. Lexus was expecting initial monthly orders of 700.

Templin also disclosed that customer has booked a year’s worth of orders in Hong Kong and Taiwan with heavy orders being received in Europe, Russia and China. While Toyota will not start selling the NX in the United States until November, the carmaker said it already received some 5,000 orders.

Lexus General Manager Jeff Bracken said during the NX’s line-off ceremony in Japan that they are expecting to sell around 42,000 units in 2015.

With the high demand for the NX, Templin said that every market is exceeding its plan already. Some executives now see the NX as a possible threat to the larger RX crossover as the Lexus’ best-selling vehicle outside the US, Templin said, noting that the former is better suited to markets like China, Europe and Japan.

The RX is currently the luxury brand’s best-selling nameplate, delivering 140,700 units globally in 2013 -- 92,100 of which were sold in the US. It is also Lexus’ best-selling nameplate even outside the US. As for the NX, Lexus would have to deal with production capacity as it is currently building the compact crossover only at its Miyata site in Japan.

Toyota is targeting 80,000 units of annual output for the Lexus NX, but the Miyata site could still provide room for building 40,000 more. The plant could also allocate more capacity for the NX if Toyota cut production of the Lexus HS and the Sai hybrid.

If you liked the article, share on:

Pin It

Comments

Recommended

The German automaker Volkswagen is now racing against time to come up with electric vehicles that will be able to pass Europe and China's stringent emission standard. The car company...
by - March 22, 2017
In the last few years, the advent of compact sedans and crossovers has become quite overwhelming. Even two of the major manufacturers that “started it all” have to admit that...
by - March 22, 2017
By 2020, Audi will be throwing out not just one but three fully-electric vehicles. One of which will be pitted against the BMW i8. This new information was revealed by...
by - March 22, 2017
Tesla confirms that they will be discontinuing the fairly new Model S 60 and 60D sedans as soon as next month. Why, you ask? The company wants to make enough...
by - March 22, 2017
Have you ever wondered how much luxury car companies profit from every vehicle they sell? And which companies profit more? Well, in 2016, Porsche sold over 238,000 vehicles. That is...
by - March 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries