October car sales are expected to be the year’s strongest

Article by Christian Andrei, on October 24, 2010

J.D. Power and Associates said that retail sales of new vehicles in October are expected to be the strongest for 2010. The forecasting firm said that there won’t be a midmonth buying lull in the US. For October, J.D. Power expects sales to individual customers to total to 756,300 vehicles.

This figure, which doesn’t include sales to daily rental and other fleets, would translate to a seasonally adjusted annualized rate by that measure of 10.2 million vehicles. The previous high had been last September with 9.5 million.

In a statement, Jeff Schuster, J.D. Power's executive director of global forecasting, said that other months have experienced a drop in sales midmonth (such as in July, August and September) but the sales rate of October has been persistently strong through the second week.

J.D. Power predicts total light-vehicle sales to increase by 14% from October 2009, with fleet sales making up 18% of the total.

Schuster said that even with the drag from high unemployment and lower incentive levels, the automotive market continues to improve in October. He thinks that this indicates that consumers are “discounting the negative sentiment.” As the rate of economic improvement has plunged short of expectations, J.D. Power lowered its full-year sales outlook for 2010 and 2011.

From a sales prediction of 9.2 million units for the entire 2010, J.D. Power now expects 9.1 million units. It also lowered its previous estimate of 11.6 million fleet sales down to 11.5 million units.

Topics: sales, united states

If you liked the article, share on:


Login or Create new account to add a comment!


It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016