Sales at Daimler’s Mercedes-Benz brand surged 15 percent in October to a record 126,421 cars, thanks to the strong demand for the new E class. Daimler said in a statement that the luxury brand’s sales rose in every region. Deliveries in the United States, which is Mercedes-Benz’s largest single market, climbed 25 percent to 30,069.
Ola Kaellenius, marketing and sales chief at Mercedes-Benz Cars, remarked that the brand’s record sales in October have provided them with a strong start to the fourth quarter of 2013, adding that they managed to increase its market share. Mercedes-Benz managed to increase its sales in Europe, including Germany, by 7 percent to 55,235 units.
The luxury brand, however, posted a 9-percent drop in sales in Germany to 22,758. It logged a 9-percent rise in deliveries in China to 17,348 vehicles.
Daimler said that its Smart brand dropped 4 percent to 8,667 in October. In the first 10 months of 2013, the carmaker posted a 6-percent drop in sales to 82,449 vehicles. Mercedes-Benz Cars’ sales in October 2013, including that of the Smart brand, surged 14 percent to 135,088.
In the first 10 months of 2013, Mercedes-Benz Cars’ sales climbed 9 percent to 1.27 million units. As for the Mercedes brand, its sales in the first 10 months of the year surged by 11 percent to 1.18 million vehicles.