Official: 2011 Audi Q5 Hybrid confirmed

Article by Christian Andrei, on August 25, 2010

Audi revealed its plans to invest in fixed assets for the years 2009 until 2012. This marks its continued investment not just in new products but in innovative technologies and is expected to reach a total of 7.3 billion euros.

Audi Group said that it intends to continue this for the next few years. An estimated 80%, or about 5.9 billion euros, will be allocated to product development where the brand expects to enhance its standard drivelines.

It will also include the development of new models specifically for the hybrid and electric segment. Audi expects to increase its portfolio from 34 models to 42 by 2015. By next year, the brand intends to launch new series models.

In 2010, it had introduced four models which were the R8 Spyder, and the A1, A7 and A8. By the end of the same year, it launched its Audi Q5 Hybrid, its first-ever full hybrid car. The Q5 Hybrid is slated to enter the market in early 2011.

CFO Axel Strotbek shares that with this new investment, the brand will be able to use its cash flow from operations to fund its planned investments. Aside from product development, Audi will also invest a total of 3.8 billion euros for its two German plants.

An estimated 1.3 billion euros will be invested on its Neckarsulm plant which will focus on testing new engine functions and on the A6, A7, and A8 models.

Meanwhile, the Ingolstadt will receive an investment of about 2.5 billion euros, an amount to be used for the new emissions center and transmission center. It will also focus on building the structures for its A3 and A4 models plus the stampings tools for the A1.

Press Release

Audi Continues Strong Investment in the Future

Audi will continue to invest heavily in new products and forward-looking technologies in the future: plans for 2009 through 2012 envisage total investments of 7.3 billion euros for fixed assets.

In coming years the Audi Group will continue to invest strongly in its future. Approximately 5.9 billion euros, in other words about 80 percent of its total investment in fixed assets, will be devoted to new product development, further optimization of conventional drivelines and the development of electric and hybrid models. By 2015, the Audi brand will have enlarged its product portfolio from currently 34 to 42 models.

Next year Audi will launch a series of new cars. The A1, A7, A8 and R8 Spyder will be added to the product portfolio during 2010. At the end of 2010 Audi will unveil the Audi Q5 Hybrid, which will reach the market at the start of 2011 as the brand’s first full hybrid model. As Strotbek points out: “We will be in a position to finance all our planned investments from our operative cash flow.”

At the German locations and elsewhere, future policy is now being implemented: from 2009 through 2012 approximately 3.8 billion euros will be invested at the Ingolstadt and Neckarsulm plants.

About 2.5 billion euros will be invested at Ingolstadt and about 1.3 billion euros at Neckarsulm. A new transmission and emissions center will be opened at the Ingolstadt plant, and other investment priorities will be stamping tools for the new Audi A1 and the manufacturing structures for the A3 and A4 models. The investment focus in Neckarsulm will be on the A6, A7 und A8 models and new engine-function test rigs.

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