BMW of North America will increase the prices of the 3-series sedan, its bestseller, by less than 1 percent when a redesigned variant goes on sale in February. The price of the 2012 328i sedan will begin at $35,795, higher by $320 compared to the model it replaces. As for the 335i, its price will increase $370 to $43,295.
The prices are inclusive of an $895 destination charge. BMW stated that the vehicles will have more equipment than the previous models. These include a 6.5-inch central display with its traditional iDrive controller for audio, climate, among other settings.
The vehicles will also have a USB/iPod interface, a start/stop function, brake-energy regeneration and an eight-speed automatic transmission. The refurbished variants may give the company a boost in 2012 in what could be a bet to keep the position as the bestselling luxury brand in the United States.
Through October, BMW led Mercedes -- excluding Sprinter vans -- by around 7,000 sales. It also had a lead of more than 45,000 units versus the earthquake-affected Lexus, which has consistently been the top-selling model.
In 2010, BMW sold 100,910 3-series units in the United States, significantly outperforming the second largest seller in the compact luxury sedan segment, the Mercedes-Benz C class (58,785) and the Infiniti G (58,143). This year, BMW sold 78,314 3-series cars through October. The 328i sedan will be equipped with a new 2.0-liter twin-turbo four-cylinder engine, while the 335i will still have BMW's twin-turbo 3.0-liter inline six-cylinder powerplant. The engines are gasoline, but a diesel will be added later.