Official: 2012 Bmw 3-Series Sedan priced from $35,795 in the U.S.

Article by Christian Andrei, on November 25, 2011

BMW of North America will increase the prices of the 3-series sedan, its bestseller, by less than 1 percent when a redesigned variant goes on sale in February. The price of the 2012 328i sedan will begin at $35,795, higher by $320 compared to the model it replaces. As for the 335i, its price will increase $370 to $43,295.

The prices are inclusive of an $895 destination charge. BMW stated that the vehicles will have more equipment than the previous models. These include a 6.5-inch central display with its traditional iDrive controller for audio, climate, among other settings.

The vehicles will also have a USB/iPod interface, a start/stop function, brake-energy regeneration and an eight-speed automatic transmission. The refurbished variants may give the company a boost in 2012 in what could be a bet to keep the position as the bestselling luxury brand in the United States.

Through October, BMW led Mercedes -- excluding Sprinter vans -- by around 7,000 sales. It also had a lead of more than 45,000 units versus the earthquake-affected Lexus, which has consistently been the top-selling model.

In 2010, BMW sold 100,910 3-series units in the United States, significantly outperforming the second largest seller in the compact luxury sedan segment, the Mercedes-Benz C class (58,785) and the Infiniti G (58,143). This year, BMW sold 78,314 3-series cars through October. The 328i sedan will be equipped with a new 2.0-liter twin-turbo four-cylinder engine, while the 335i will still have BMW's twin-turbo 3.0-liter inline six-cylinder powerplant. The engines are gasoline, but a diesel will be added later.

Exterior Design

The sides of the new BMW 3-Series Sedan are marked by dynamic taut surfaces and sweeping lines, thereby visually stretching the car. A "double swage line" -- two character lines running alongside each other – shapes the sedan’s flank, with the upper line appearing from front end and flows to the front wheel with a subtle sweep. The lower swage line, meanwhile, appears behind the front wheel and runs on an arching path towards the rear of the sedan.

These two lines augment the dynamic wedge shape of the flanks, thereby creating a harmonious interplay of light below the swage line. At the base of the C-pillar is a stunning version of the signature BMW Hofmeister kink, running alongside of which is a fine contour line flowing from the roof into the boot lid. This contour line makes the roof of the sedan appear lower when viewed from the sides.

This styling makes the new BMW 3-Series Sedan appear sporty yet light, as further highlighted by the slightly rising shade line located low down on the contoured side skirt.

The lightness of the sedan’s flank lines is augmented by the large light surfaces located just above the side skirt. On the other hand, the rear end of the new BMW 3-Series Sedan features strong horizontal lines that accentuate the broad face of the wheels as well as its wide track. These lines include the rear lights in customary BMW L-shaped design.

Meanwhile, the low-set reflectors located on the edges of the vehicle direct the vertical lines from the greenhouse over the rear lights to the wheels, thereby visually highlighting the sedan’s already menacing road presence.

As expected, the new BMW 3-Series Sedan sports its traditional design cue -- two lines located above the bumper and below the rear spoiler – that stylistically frames the rear end of the car. The rear end of the new BMW 3-Series Sedan is also dynamically defined by contrasting light surfaces, precise lines and distinct edges.

Press Release

BMW Announces Prices for All-New 3 Series Sedan

Woodcliff Lake, NJ – November 23, 2011... BMW of North America today announced prices for the all-new 2012 BMW 3 Series Sedans. The 2012 328i Sedan will be priced from $35,795 while the 2012 335i Sedan will be priced from $43,295. Both prices include $895 destination and handling.

These represent a $320 and $370 base price increase over the outgoing models, however, in addition to the completely redesigned exterior and interior the new cars include a significantly higher level of standard equipment. This includes a 6.5-inch central display with iDrive controller, Bluetooth connectivity, USB/iPod interface, 8-Speed Automatic Transmission, Automatic Start/Stop, Dynamic Driving Control with ECO PRO Mode and Brake Energy Regeneration. Both models also feature larger wheels and tires as standard equipment.

With the announcement of the sixth generation BMW 3 Series Sedan, the benchmark by which all sport sedans are measured was raised once again. The pioneering history of the 3 Series serves as inspiration for the new sports sedan, whose powerful styling represents a fresh interpretation and conscientious development of traditional BMW design cues. It will not only set new standards for performance and handling but also for luxury, technology and efficiency. The all-new 3 Series Sedan will continue to offer outstanding value as well.

Both the 328i Sedan with its TwinPower Turbo four-cylinder engine and the 335i, featuring BMW's TwinPower Turbo 3.0-liter inline six will be available in a trio of trim and equipment variants – the Sport Line, Luxury Line and Modern Line. Each presents its own individual take on the character of the sports sedan.

The all-new BMW 3 Series Sedan will debut at the North American International Auto Show in January and arrive in US showrooms in February 2012 as a 2012 model.

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