Official: All-new Chevrolet Colorado to be built and sold in the U.S.

Article by Christian Andrei, on October 10, 2011

As you may know already, the 2012 Chevrolet Colorado was unveiled last week in Thailand but the real surprise came today after General Motors confirmed that the all-new Colorado midsize pickup will be built and sold in the United States. Still, we have no details regarding the vehicle, timing, price as well as the production location but all these will be announced later this year.

For those who don’t know, the Colorado lineup will include 2WD and 4WD regular, extended-cab and crew cab variants in Thailand.

Moreover, the vehicle will carry gasoline and diesel engines, including the new 2.5L and 2.8L turbo diesel powerplants. Engine availability for U.S. versions will be announced at a future date.

“The new Chevrolet Colorado is generating a lot of excitement as we begin its launch in Thailand,” said Chris Perry, vice president, global marketing and strategy for Chevrolet. “We think the design, capability and fuel efficiency of the new Colorado will make it attractive to U.S. customers.”

“For example, Chevrolet Colorado Chief Engineer Roberto Rempel and his team lived in Thailand during the Colorado’s development,” said Brad Merkel, global vehicle line executive. “They immersed themselves in the highly competitive truck market and observed how the Thai people use their vehicles and the driving conditions they experience."

Designed by the GM South America Design Center in Sao Paulo, Brazil, the new Chevrolet Colorado is laden with several styling cues from three Colorado concept vehicles that were displayed at auto shows this year in Thailand, Argentina, Australia and Germany. Among the prominent design cues of the new Chevrolet Colorado are the power dome in the hood and a raised cowl that provide the vehicle with a strong and imposing appearance on the road.

Located beneath the power dome are higher-mounted dual projector headlamps, in between of which is Chevrolet’s dual-port grille with a 3D grille mesh. Higher end models of the Colorado are marked by chrome appointments in the grille surround, headlamps, fog lamps, door handles and tailgate handle, as well as on the mirror caps – thereby resulting to a more premium appearance. Higher end models of the Colorado could be availed with LED-illuminated tail lamps.

The premium appearance of these models is also evident on the detailed sheet metal work on the exterior, including the hood and door panels. These panels feature a neat and natural surface appearance. Inside, the new Chevrolet Colorado blends car-like features with the boldness inherent of pickup trucks.

These are evident on the Chevrolet dual cockpit design, the flowing instrument panel and on the integrated center stack. Interior comfort, meanwhile, is guaranteed by best-in-segment shoulder room, headroom and seat height both in the front and rear cabin compartments.

Further chrome appointments could also be seen on the steering wheel bezels, heating and air conditioning controls and around the shifter and shifter head, as well as surrounding the radio head. Chrome appointments are likewise present on the door pulls and door appliqués. The interior of the new Colorado also employs LED-backlit instrument cluster and HVAC controls in Chevrolet's "Ice Blue" illumination.

Press Release

New Chevrolet Colorado Pickup Confirmed for U.S.

A version of the all-new Colorado midsize pickup will be built and sold in the United States, Chevrolet confirmed today. The first version of the truck is launching this month in Thailand, to be followed by other regions around the globe.

Product details, timing, pricing and the production location will be announced later. The current-generation Colorado will be produced in Shreveport, La., through the 2012 model year.

The all-new global Colorado builds on Chevrolet’s strong truck DNA and award-winning heritage, and the show truck versions generated significant attention at global auto shows in Thailand, Argentina, Australia and Germany. Thailand is the world’s largest market for midsize pickup trucks.

In Thailand, the model lineup will include 2WD and 4WD regular, extended-cab and crew cab variants. New 2.5L and 2.8L turbo diesel engines that produce broad torque bands engineered for excellent cargo and towing capability will be offered.

Engine availability for U.S. versions will be announced at a future date.

The new Colorado is based on an all-new midsize truck architecture developed by GM do Brasil within GM’s global product development organization. In major markets where the Colorado will be sold, engineers will tailor the truck to meet local needs.

“A similar development process will precede the launch of the truck in the U.S. market,” said Merkel. “We think American customers will be pleased with the results.”

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