Official: Audi will bring the A3 Sportback TDI clean diesel to the US market

Article by Andrew Christian, on April 18, 2014

Audi is so confident that vehicle buyers in the United States will embrace diesel that it is bringing back diesel-powered five-door version of the A3 compact to the country next summer, the German carmaker announced ahead of the New York Auto Show. The A3 five-door will be powered by a 2-liter TDI engine.

Audi withdrew the last-generation A3 hatch from the US at the end of the 2013 model year, but the compact managed to capture “an incredibly passionate and loyal fan base,” Audi of America President Scott Keogh said in a statement. Keogh said the five-door version of the A3 compact has been one of Audi’s most requested models since they unveiled the new A3 family.

The diesel A3 will be competing against entry-level luxury cars like the Lexus CT hybrid, a similarly sized hatch having a starting price of $32,960 including shipping. Lexus sold 15,071 CT hybrids in 2013 in the US while Audi delivered just 7,205 units of the previous A3 hatch in 2012. The sales figure in 2012 showed that around 55 percent of A3 buyers opted for the TDI engine.

Marketing experts at Audi came into conclusion that added fuel economy and torque of diesel engines were more appealing to environmentally conscious in cities like Portland, Ore., Seattle and San Francisco. Keogh, in a recent interview with Automotive News, described the diesel A3 as the “perfect ‘creative class’ car,” using a term coined by social scientist Richard Florida to describe the clustering of technology workers, artists and other “creative” types in urban locations.

Press Release

Audi Introduces the All-New Audi A3 TDI Sportback

Fans have spoken and Audi is responding with the all-new Audi A3 TDI Sportback set to arrive in the U.S. in the summer of 2015. The A3 TDI Sportback is the latest model to join the newly launched Audi A3 family and the expanded model lineup of Audi TDI models.

It will make its U.S. debut at the New York International Auto Show on April 16th. The A3 TDI Sportback is a premium, compact hatchback that pairs fuel efficiency and coupe-like looks with the utility of a crossover. Its quality engineering and advanced features offer ideal performance and functionality along with advanced technology and driving dynamics.

"The A3 TDI Sportback has an incredibly passionate and loyal fan base, this new version has been one of our most requested models since the announcement of the new A3 family," said Scott Keogh, President, Audi of America. "This new A3 TDI Sportback combines excellent fuel economy with advanced technology and utility and will make a stunning addition to the already impressive A3 family."
The A3 TDI Sportback will join the newly launched all-new A3 family, which will be introduced over the next 18 months -- the Audi A3 Sedan, Audi A3 Cabriolet, A3 TDI clean diesel sedan, the high-performance S3 Sedan and the A3 Sportback e-tron® gasoline electric hybrid (PHEV). These vehicles are redefining the standards of the entry level premium market with new innovative technologies and the detailed craftsmanship found in larger flagship Audi sedans.

In addition to advanced technology, the Audi A3 TDI Sportback will offer the consumer the fuel efficiency of the iconic Audi TDI clean diesel powertrain. This will include a 150 horsepower 2.0 TDI® clean diesel mated to the standard 6-speed S tronic transmission. This transmission provides the driver immense shifting flexibility and driving pleasure with smooth, dynamic acceleration and virtually no interruption to the power flow.

Audi has now answered with two sportback options, the A3 e-tron PHEV and the newly announced A3 TDI. When these two models reach the market next year Audi will have a compelling green narrative in the versatile sportback packaging. One choice for eco-conscious drivers facing a typical American commute, another for those with longer daily hauls who require the superb range TDI offers.

The A3 marks the first time that an A-segment vehicle will offer available features including MMI® technology, Audi drive select, 4G LTE connectivity and Bang & Olufsen® audio. The new A3 family will feature the most advanced version of Audi connect, including picture navigation, read-aloud news headlines, Facebook® and Twitter® alerts, access to more than 7,000 Web radio stations, personalized RSS news feeds and more.

Audi has been at the forefront of clean diesel since the introduction of Audi TDI technology in the U.S. in 2009. Since then, more than 37,500 Audi TDI vehicles have been sold in the U.S., delivering an average of 30% better fuel economy and range than their gasoline counterparts (based on EPA fuel economy estimates). Continuing the brand's commitment to clean diesel technology and innovative solutions that help improve efficiency and driving dynamics, Audi has made a dramatic expansion of TDI technology in the U.S., with five 2014 models available including the A6, A7, A8 L, Q5, and Q7.

Audi TDI technology provides drivers with fewer trips to the pump, excellent performance and lower CO2 emissions than comparable gasoline vehicles (based on EPA estimates). In 2014, Audi of America will introduce the all-new A3 TDI sedan in the U.S.

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