Official: BMW M Performance Automobiles announced

Article by Christian Andrei, on January 12, 2012

This spring 2012 at the International Geneva Motor Show (March 8-18), BMW M GmbH is going to unveil the BMW M Performance Automobiles, a new product range targeted towards customers seeking a sporty, comfortable and practical car. This new product range offers exclusive engine variants, excellent driving precession, unmatched agility and an emotionally appealing design.

Of course, the new BMW M Performance Automobiles is laced with the familiar M genes, as evident with the interplay of dynamic engine output, power transmission and chassis technology as well as aerodynamic balance.

Remarkably, the BMW M Performance Automobiles creates a new model category, in which high-performance sports cars realizes a concept focused on inspirational driving dynamics.

Friedrich Nitschke, President of BMW M GmbH, remarked that with the BMW M Performance Automobiles, they are targeting customers seeking more emotional and higher performance cars that could still be used day-to-day. He said BMW M is already planning additional models -- a wide variety of model series as well as both petrol and diesel variants – in the new product line-up.

He noted that the intelligent all-wheel-drive system BMW xDrive would have a vital role in the BMW M Performance Automobiles. With the impending launch of the BMW M Performance Automobiles, 2012 could be one of the most successful years for BMW M. It builds on the momentum set last year, when BMW M launched the BMW 1 Series M Coupe and the new BMW M5.

In 2012, BMW will also launch the new BMW M6 and other new vehicles. Nitschke quipped that BMW M Performance Automobiles fully benefit from the expertise of BMW M, which boasts of decades of motor sport experience.

The models that are part the BMW M Performance Automobiles take inspiration from the BMW M535i. Unveiled in 1980, the BMW M535i became a hit among performance-minded customers thanks to its additional power, precisely tuned chassis, and revised design. It remained in production through two model generations until 1987.

Press Release

M genes as standard: the BMW M Performance Automobiles.

In spring 2012, BMW M GmbH will unveil a new product range for drivers seeking a particularly sporty driving experience, yet who also value the familiar comfort and practicality of BMW models. The BMW M Performance Automobiles offer exclusive engine variants, noticeably enhanced agility and outstanding precision on the road, plus design laced with emotional appeal. The harmonious interplay of engine output, power transfer, chassis technology and aerodynamic balance provides a captivating showcase for the familiar M genes – in day-to-day driving and beyond. The BMW M Performance Automobiles will be presented to the global public for the first time at the International Geneva Motor Show 2012 which takes place from 8 – 18 March.

The BMW M Performance Automobiles represent a totally new model category none of its rivals can offer. Only the high-performance sports cars from BMW M GmbH provide a more convincing execution of an overall concept focused on inspirational driving dynamics. "We are targeting our efforts at customers looking for more emotionality and more performance, but who don't want to forgo the everyday usability of their cars," said Dr Friedrich Nitschke, President of BMW M GmbH. Nitschke announced plans for further additions to the new product line-up, referring to "a range including a wide variety of model series, as well as both petrol and diesel-engined variants". The intelligent all-wheel-drive system BMW xDrive would also play a significant role in the BMW M Performance Automobiles, he added.

2011 will go down as one of the most successful years for BMW M GmbH since the company was founded. In addition to the BMW 1 Series M Coupe, which marked BMW M GmbH's first ever foray into the premium compact segment, last year also saw the successful introduction of the new BMW M5. The imminent arrival of the BMW M Performance Automobiles provides 2012 – which will also feature the world premiere of the new BMW M6, among others – with an early highlight.

"The BMW M Performance Automobiles benefit from the full expertise of BMW M GmbH," explained Nitschke. The BMW Group subsidiary can call on decades of motor sport experience when it comes to translating outstanding engine power into excellent dynamics. This development expertise also imbues the BMW M Performance Automobiles with their distinctive character.

The models in the new product category follow in the tyre tracks of the BMW M535i, which was unveiled in 1980 and went on to capture the hearts of performance-minded customers with its extra power, precisely tuned chassis technology and subtly modified design. A fresh addition to the BMW 5 Series ranks, the Sedan remained a highly successful member of the line-up through two model generations and – up to 1987 – with the BMW M5 for company within the range. "Our aim with the BMW M Performance Automobiles is to continue this tradition," confirmed Nitschke.

Topics: bmw, sports car

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