Official: GM names Johan de Nysschen as Cadillac chief effective August 1

Article by Christian A., on July 14, 2014

General Motors has named Johan de Nysschen as president of Cadillac, giving him full responsibility for the luxury brand’s sales, pricing and network development, strategic brand development and marketing and product portfolio planning. His appointment as an executive vice president at GM becomes effective August 1.

He will report to GM President Dan Ammann, who said that de Nysschen brings vast experience in the development and proper execution of luxury automotive brands. Ammann noted that de Nysschen’s over 20 years of experience as a leader in the luxury car segment, including his stint with Audi, proves he is the “perfect executive” to head Cadillac for the long term.

De Nysschen expressed eagerness to join the GM team, saying he has been impressed by how the carmaker has been transformed into a “formidable force in the industry.”

He remarked that a combination of strong corporate leadership and exceptional engineering resources would be perfect to restore Cadillac to its place among global premium brands.

He said that he is delighted at the opportunity to join GM as leader of its Cadillac business. Prior to joining GM, de Nysschen had been chief of the Infiniti brand globally for two years.

Before that, de Nysschen was chief executive of Audi USA for eight years and president of Audi Japan for five. He commenced his automotive career with Audi in South Africa in 1993. [source: GM]

Topics: gm, cadillac

If you liked the article, share on:

Comments

Recommended

Mazda seems too far ahead in Safety technology for having four of its vehicles chosen as the safest on the road. Very recently, the Insurance Institute for Highway Safety has...
by - June 22, 2017
The automotive world is intensely competitive given the growing number of players, but the British car manufacturer is adamantly holding on to its spot. The 2018 Jaguar XF Sportbrake, priced...
by - June 22, 2017
Audi’s all-electric supercar, the R8 e-tron, had been discontinued last October after being in the market for under two years. The electric vehicle was then exclusive to the European market...
by - June 22, 2017
Dodge has made it clear to everyone, including its potential buyers, that the Challenger SRT Demon is a street-legal drag car - that it is unlike any of your ordinary...
by - June 22, 2017
After a number of failed attempts, Tesla finally gets an Arizona dealership license by winning a court battle that allows them to sell directly to consumers. The automotive dealer license...
by - June 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries