General Motors has named Johan de Nysschen as president of Cadillac, giving him full responsibility for the luxury brand’s sales, pricing and network development, strategic brand development and marketing and product portfolio planning. His appointment as an executive vice president at GM becomes effective August 1.
He will report to GM President Dan Ammann, who said that de Nysschen brings vast experience in the development and proper execution of luxury automotive brands. Ammann noted that de Nysschen’s over 20 years of experience as a leader in the luxury car segment, including his stint with Audi, proves he is the “perfect executive” to head Cadillac for the long term.
De Nysschen expressed eagerness to join the GM team, saying he has been impressed by how the carmaker has been transformed into a “formidable force in the industry.”
He remarked that a combination of strong corporate leadership and exceptional engineering resources would be perfect to restore Cadillac to its place among global premium brands.
He said that he is delighted at the opportunity to join GM as leader of its Cadillac business. Prior to joining GM, de Nysschen had been chief of the Infiniti brand globally for two years.
Before that, de Nysschen was chief executive of Audi USA for eight years and president of Audi Japan for five. He commenced his automotive career with Audi in South Africa in 1993. [source: GM]