Official: Lamborghini introduces the Urus SUV Concept

Article by Christian A., on April 22, 2012

After few leaked photos, the Lamborghini Urus SUV Concept became official today. The Italian manufacturer expects a positive feedback from the people who will see the Urus Concept at the Auto China 2012 and if it will be approved for production the manufacturer expects to sell around 3,000 units every year.

Apparently, markets such as China and Russia prompted Lamborghini to build the Urus as the demand for upscale SUVs on these markets increased. Although the Italian carmaker didn’t give us any details of when a production version of the Urus Concept might go on sale, Lamborghini CEO Stephan Winkelman said that this would be launched by 2017.

A production version would use the same SUV platform shared by the Porsche Cayenne, Volkswagen Touareg and by the upcoming Bentley SUV previewed by the EXP 9 F Concept. Regarding the design, the Urus is a true Lamborghini but in an SUV form. The main idea of the design is quite simple: hate it or love it! In our case, we love it! The Urus Concept delivers a total output of 400 kW / 600 hp and according to Lamborghini it will offer the lowest CO2 figure of all comparable vehicles.

Just like a true SUV, the Urus promises to offer a versatile luggage compartment, four generous seats, variable ground clearance and, of course, permanent all-wheel drive.

The interior redefines the term sporty within the SUV segment and offers a programmable TFT screen behind the steering wheel and shift paddles for the dual-clutch transmission. Secondary functions like navigation, entertainment and climate control are operated via a touchscreen on the center tunnel. Moreover, a further touchscreen is available for rear seat passengers.

Integral to Lamborghini’s DNA is the permanent all-wheel drive, and it’s also not unfamiliar with SUVs, since founding the super-luxury SUV segment through the epic LM002. Since its unveiling in 1986, the LM002 completely revolutionised the SUV. Perfect for off-roading with a twelve-cylinder engine, 450 hp, top speed of over 210 km/h, a deluxe interior, and, especially, an undeniably spectacular look, the LM002 seemed unimaginable. But it stayed in production until 1992. With just over 300 units built, the LM002 secured its status as a part of automotive history.

Lamborghini design and engineering teams certainly created the Urus to be a new entry in automotive history. Following the Lamborghini tradition, it got its name from the world of bulls. The Urus, or Aurochs, is a large, feral ancestor of domesticated cattle. They could reach almost 1.8 metres at their shoulders. They look very much like Spanish fighting bulls, as they’ve been bred for the last 500 years.

Concept and Technology

The Urus is the Lamborghini of SUVs. It is uncompromising in first and foremost conceptualising design, drive, and fun and redefining the benchmarks for segment. All the while, it still provides more than enough room for four people while still accommodating a lot of luggage or shopping. The Urus is the Lamborghini that can be used every day for the family and for fun outings with friends.

Ultimately, it is truly a Lamborghini. The Lamborghini Urus has a singular, absolutely distinctive look – strong but no bulk. It is well-developed and extremely sporty, but also stylish. At a 4.99 metre length, it is a perfect fit as a sporty SUV. At a mere 1.66-metre height, it is still much lower than any of the competition. Along with its 1.99-metre width, the Lamborghini Urus asserts perfect dimensions for a superior player in the segment.

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