Official: Lamborghini introduces the Urus SUV Concept

Article by Christian Andrei, on April 22, 2012

After few leaked photos, the Lamborghini Urus SUV Concept became official today. The Italian manufacturer expects a positive feedback from the people who will see the Urus Concept at the Auto China 2012 and if it will be approved for production the manufacturer expects to sell around 3,000 units every year.

Apparently, markets such as China and Russia prompted Lamborghini to build the Urus as the demand for upscale SUVs on these markets increased. Although the Italian carmaker didn’t give us any details of when a production version of the Urus Concept might go on sale, Lamborghini CEO Stephan Winkelman said that this would be launched by 2017.

A production version would use the same SUV platform shared by the Porsche Cayenne, Volkswagen Touareg and by the upcoming Bentley SUV previewed by the EXP 9 F Concept. Regarding the design, the Urus is a true Lamborghini but in an SUV form. The main idea of the design is quite simple: hate it or love it! In our case, we love it! The Urus Concept delivers a total output of 400 kW / 600 hp and according to Lamborghini it will offer the lowest CO2 figure of all comparable vehicles.

Just like a true SUV, the Urus promises to offer a versatile luggage compartment, four generous seats, variable ground clearance and, of course, permanent all-wheel drive.

The interior redefines the term sporty within the SUV segment and offers a programmable TFT screen behind the steering wheel and shift paddles for the dual-clutch transmission. Secondary functions like navigation, entertainment and climate control are operated via a touchscreen on the center tunnel. Moreover, a further touchscreen is available for rear seat passengers.

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