Official: Lotus will not be sold

Article by Christian A., on May 28, 2012

Last Saturday we announced you guys that Lotus CEO Dany Bahar was suspended by company’s new Malaysian owner and this appears that it created lots of buzz as DBR-Hicom released an official press release today. According to the new owner, Lotus can provide value to Proton and as a result it will not be sold.

Regarding Dany Bahar, the company wanted to clear things out and said that he was temporarily suspended in order to facilitate an investigation into a complain about his conduct made by DRB-Hicom. Moreover, DRB-Hicom is currently reviewing existing business plans and finances of all Lotus Group companies.

Of course, if Bahar will be cleared and back at Lotus, it is a sign that the new company will want to continue his turnaround plan. If not, the 1,000 Lotus employees will get angry as it will be a lot of uncertainty on where Lotus goes from here. Back in April, DRB-Hicom, controlled by billionaire Syed Mokhtar Al- Bukhary, hired KMPG consultants in order to evaluate Lotus. If you ask us, this could be a move to sell the well-known British sports cars manufacturer.

True aficionados will finally get the ultimate Lotus they have been eagerly anticipating for with the return of the most highly awaited Lotus.

Embodying the exclusivity of a supercar, the new Esprit surpasses past Lotus offerings. It states its superiority, representing the Lotus vision for the future.

Lotus Esprit is the definitive high-end luxury sports car. No longer part of the backdrop in movies like Basic Instinct, Pretty Woman, or the Bond films, the Esprit is now the star.

Lotus had to exert caution when it faced the challenge of rethinking an icon like the Esprit. There would be a barrage of different opinions, but it had to strike balance – how to acknowledge a great past while adapting and expressing a vision of the future. And this is accomplished, all while doing justice to the Esprit name. In the end, Lotus overcame these challenges to create an irresistible vehicle.

The Esprit matches amazing looks with incredible performance. At the same time, it maintains Lotus’ fundamentals for lightweight performance and modern technology and engineering. Furthermore, the Esprit leads the pack. The aggressive design allows appreciation of the wide, low proportions and of the brand’s classiness, dignity, and exclusiveness.

Topics: lotus

If you liked the article, share on:

Pin It



Uber has resumed its self-driving tests after having had to temporarily put them on hold following a crash in Arizona on Friday. A Volvo XC90, the test vehicle involved in...
by - March 30, 2017
Owning a supercar in the past meant you’ll have to compromise. But there’s no need for that anymore - thanks to the Ford Performance engineers. The company ensures that you...
by - March 30, 2017
Tesla marked a major milestone as it surpassed Ford in market capitalization. Automaker Tesla, formerly known as Tesla Motors, closed out the trading on March 27, 2017, with a market...
by - March 30, 2017
The mid-cycle facelift for the Mercedes-Benz's S-Class have been disclosed to the public eye via these leaked shots. The images that recently surfaced and others like it were published online...
by - March 30, 2017
Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Subscribe to our newsletter!