Official: McLaren MP4-12C coming to the U.S.

Article by Christian Andrei, on August 29, 2010

To ramp up efforts to create a dealer network worldwide, McLaren has hired regional directors for North America and Europe where the McLaren MP4-12C will be released.

Just last month, McLaren revealed the MP4-12C, the first of several Formula 1-style vehicles. It has a 3.8-liter twin-turbo V8 engine producing up to 600 horsepower and 440 ft-lb of torque.

The engine is mated to a seven-speed twin-clutch Graziano transmission with paddle-shifters. Anthony Joseph, Regional Director of McLaren Automotive North America, will oversee the launch of up to 10 dealerships across the US and Canada.

Joseph will hold office in the New York/New Jersey area. Meanwhile, McLaren Automotive Europe will be run by Christian Marti out of the company's Technology Centre in Woking , England.

A total of 15 dealerships across Europe are planned. The two men have a combined work experience served at Ferrari, Porsche, BMW, Jaguar, Land Rover, and Subaru. For Middle East and Africa , McLaren has director Ian Gorsuch.

Joseph has a long experience when it comes to the retail and wholesale of performance cars and with his appointment to McLaren Automotive, he shared that he has been given a great opportunity to be part of the company’s entry to a region aimed at being a major market and to join the launching of a new line of high-tech sports cars.

The company made sure to use its racing heritage and expertise of its engineers to make cars that only have McLaren components, lower in number, and more importantly, offer higher quality than its rivals.

Because of this, their products are indeed exclusive, which will be the main factor in creating the demand and current high residual values from 2011, Joseph added. In order to serve its customers better, McLaren Automotive will be working to find and form a group of selected retail partners that it believes best represents the company.

Joseph continued that there has been a considerable amount of excitement from a number of car retailers across North America and therefore the first challenge for the company is to look for those who would join it in its ever changing business objectives.

On his appointment, Marti shared that it is a good opportunity to be part of a company that is going to release a ground-breaking car. Since McLaren's racing lineage is recognized and respected all across Europe plus combined with the fact that automotive enthusiasts have a strong passion for the McLaren F1, continued Marti, this guarantees that McLaren’s vehicles will have a growing demand in this region.

Marti also complemented Joseph on his experience of launching new companies in new markets. Marti further said that starting a business from nothing is a big opportunity and having the flexibility to be able to put its attention on what is good for business gives McLaren the competitive advantage. Marti continued that he plans to continue McLaren’s philosophy of 'everything for a reason' by building a fairly small retail network, and thereby ensure that customers get the best possible service from McLaren.

Joseph and Marti will be reporting to McLaren Automotive’s Managing Director Antony Sheriff. They will be based at its main headquarters at McLaren Technology Centre in Woking, U.K. Sheriff shared that he is happy that Joseph and Marti decided to join the company.

The company is determined not only to launch the best car but also to care enough to do it in a manner that focuses on the customers, he added. Both Joseph and Marti straightaway followed this philosophy and will advance this mindset using their marketing and sales networks.

Each of them has their own skills to add to the company’s global operations and this is a key element of how the company works, that is, working as a team and having their regional staff and customer be a member of that team, continued Sheriff.

Press Release

McLaren Automotive announces Regional Directors for North America and Europe

Following the recent unveiling of the new McLaren MP4-12C, the first in the company's range of high performance sports cars, McLaren Automotive can now confirm two senior appointments within its global operations.

Anthony Joseph joins the company as Regional Director of North America and Christian Marti as Regional Director of Europe. In preparation for the global launch of the 12C in 2011 they are joining the previously appointed Regional Director of Middle East and Africa, Ian Gorsuch, to begin building a global retail network, and sales and marketing teams for each region.

McLaren North America will be based in the New York tri-state area and McLaren Europe will be based within the McLaren Technology Centre, Woking, UK.

Joseph and Marti's teams will contribute to a global sales, marketing and aftersales network challenged with setting new standards for service in the performance car sector, whilst ensuring that McLaren Automotive's quality and performance goals are transferred throughout their regions.

Joseph will develop a team to support an initial network of up to 10 dedicated McLaren franchises in the USA and Canada. Marti's team will initially work with up to 15 retailers in Europe.

With vast experience in the performance car retail and wholesale business, Joseph said of his appointment: "This is such an amazing opportunity to be part of the launch of not just a brand new range of high-tech sports cars, but the launch of a new car company in a region which will be a major market for McLaren Automotive. Utilising our engineering expertise and racing heritage, we will build cars using nothing but McLaren components, in lower numbers, and higher quality than our competitors. This ensures exclusivity, which I'm sure will be a major factor in generating strong demand and ongoing high residual values from 2011.

"We are initially working to locate and establish a select group of retail partners to best serve our customer base and represent McLaren Automotive going forward. There has been significant enthusiasm from a number of existing luxury car retailers throughout North America, and our first challenge is finding those who really buy-in to our evolving business aspirations."

Marti, who complements Joseph with his experience of launching premium brand automotive organisations in new markets, said of his appointment: "It is a wonderful chance to be a part of a new organisation launching such an exciting and ground-breaking car. With McLaren's racing pedigree well known and appreciated across Europe, coupled with the passion amongst automotive aficionados for the McLaren F1, I feel that this will ensure a growing demand for the McLaren range in the region.

"Starting a business from scratch is such a unique opportunity, and to have the flexibility to focus our attentions on what is best for the business gives us an immediate competitive advantage. By working to recruit a relatively small retail network I am looking to uphold the McLaren philosophy - 'everything for a reason', by ensuring that our customers get the best service possible, and that they get nothing but pure McLaren."

Both Joseph and Marti will report into Antony Sheriff, Managing Director of McLaren Automotive, based at the company's global headquarters, the McLaren Technology Centre, Woking, UK.

Sheriff said of the appointments: "I am really pleased that Tony and Christian have joined us. Not only are we driven to launch the best sports cars in the world, but we are passionate about doing that in a new way that focuses attention on the customer. Tony and Christian immediately bought into that ethos and will push forward this attitude through their sales and marketing networks. Their respective skills will add to our global operation and this is a fundamental aspect of how we work - we are a team and want our regional people and our customers to be part of that team."

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