Official: Mercedes-Benz CLS Shooting Brake gets green light for production

Article by Christian Andrei, on November 8, 2010

Another dream is becoming reality, as Mercedes-Benz officially announced today that the CLS Shooting Brake Concept, which was unveiled earlier this year at the Beijing Auto Show, will go into serial production.

According to Mercedes-Benz, the new car will make its debut on the market in 2012 and will roll-off the assembly line in the Mercedes-Benz Plant Sindelfingen.

Currently, this plant is producing the C-Class Sedan, the E-Class Sedan and Estate, the S-Class and the coupés CLS and CL as well as the Maybach models and Mercedes-Benz Guard vehicles.

In addition, the plant started the production of the SLS AMG, but also of the small series B-Class powered by a fuel cell.

Starting 2014, the new Mercedes-Benz SL-Class will also be manufactured in Sindelfingen. The new CLS Shooting Brake model will be build using the same production line as the CLS and the E-Class Sedan.

Although we don’t have any technical details, the concept unveiled at the 2010 Beijing Auto Show was powered by a 3.5-liter V6 engine equipped with start/stop function and capable to deliver 225 kW (306 hp) with a maximum torque of 370 Nm.

The attractive designs of the CLS continue to not just make waves but amaze customers, Executive Vice President for Sales and Marketing of Mercedes-Benz Cars Dr. Joachim Schmidt shared. The new generation CLS is expected to develop the company’s pioneering role for this particular segment.

Schmidt added that the brand wants to continue its success with the CLS Shooting Brake and also complement its product portfolio with a new appealing model. The new model, Schmidt further added, is founded on the tradition of style and sportiness that has long symbolized Mercedes coupés.

In addition, it also takes this legacy forward and shows the future design idiom of the brand. The proportions of the Shooting Brake are indeed similar to those of a coupé, from the long bonnet, roof that slopes back to its rear, windows with its narrow appearance, and frameless side windows.

A second look though shows that it has a rather large rear lid and four doors. Thus while it does have the amazing proportions, it evokes another design icon which is the CLS. The name "Shooting Brake" is based on the name given to carriages that were utilized to "break" in the wild horses.

It also referred to the way the horses were restricted from their impulse to move so that they could become work horses. However the process typically resulted in the cart being broken, thus people then would not use carriages which they may need for a different purpose.

As such, "Brakes" were only attached to the variable bodies needed to carry necessary items like those needed in a hunt. Vehicles or carriage used for hunts were then called as Shooting Brake or a Shooting Break.

Between the 1960s and the 1970s, motor-powered Shooting Breaks became popular in Great Britain. These were cross-over vehicles that offered the luxury of a coupé but with additional space and variability.

Press Release

Decision for serial production: CLS Shooting Brake will be built in the Mercedes-Benz Plant Sindelfingen

  • Market launch in the year 2012 and integration into the manufacturing process in Sindelfingen
  • Dr. Dieter Zetsche: “The decision to build the CLS Shooting Brake underscores the leading role of Mercedes-Benz in regards of innovative passenger car concepts and design.”

The CLS Shooting Brake will go into serial production: As of 2012, the sporty four-door coupé with sloping tail end based on the CLS will roll-off the assembly line in the Mercedes-Benz Plant Sindelfingen.
Dr. Dieter Zetsche, Chairman of the Board of Daimler AG and Head of Mercedes-Benz Cars: “In 2004, Mercedes-Benz established a new vehicle segment with the four-door Coupé CLS and created a design icon. 170,000 customers around the globe show how enthusiastic this car has been received by the market. The decision to build the CLS Shooting Brake underscores the leading role of Mercedes-Benz in regards of innovative passenger car concepts and design – and that is exactly what the customers expect from us.”

Sindelfingen, as the largest global production location of Mercedes-Benz, will add another model to its manufacturing portfolio. Currently, the plant is building the C-Class saloon, the E-Class saloon and estate, the S-Class and the coupés CLS and CL as well as the Maybach models and Mercedes-Benz Guard vehicles. Recently, the plant started to produce the Mercedes-Benz SLS AMG and a small series of the B-Class powered by a fuel cell. As of 2014, the Mercedes-Benz SL will also be manufactured in Sindelfingen. The decision for the CLS Shooting Brake also reflects the flexibility of the plant: The new model will be built on the same production line as the CLS and the E-Class saloon.

Dr. Wolfgang Bernhard, Member of the Board of Management of Daimler AG for Production and Procurement Mercedes-Benz Cars & Mercedes-Benz Vans: “This new model, with its high emotional appeal, is another highlight for the Sindelfingen plant. The location decision is evidence for the significance of the plant as competence centre for the luxury class. The CLS Shooting Brake will contribute to the sustainable capacity utilisation in this core location of our production network.”

The fresh and exciting interpretation of the emotionally-appealing coupé-based design had its premiere as a show car at Auto China in April 2010. Now, this insight by Mercedes designers into the possible future development of the coupé concept will become reality. In 2012, the CLS Shooting Brake will be launched to the market.

Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars: “The CLS still makes waves with its fascinating design and wows customers for our brand. With the new generation of the CLS we expand our pioneering role in this segment. We aim to extend this success story with the CLS Shooting Brake and complement our product portfolio with another appealing model. This car is based on the great tradition of a stylish, cultivated sportiness which has always characterised the great Mercedes coupés, and it takes this unique legacy an exciting step further. At the same time it points the way towards the future design idiom of Mercedes-Benz."

The proportions are clearly those of a coupé: the long bonnet, narrow-look windows with frameless side windows, and dynamic roof sloping back towards the rear. It is only when taking a second look that it becomes clear that the Shooting Brake actually has four doors and a large rear lid. The model features some astonishing proportions which at the same time are clearly reminiscent of another design icon - the CLS.

It's all in a name: the origins of the name "Shooting Brake" Break, or the homonym Brake, was the name once given to carriages used to "break" in wild horses and also to restrict (or "brake") their urge to move, so that they could be put to use as work horses. Since the carts could easily be broken as part of this process, people tended not to use ones which they may have urgently needed for other purposes. Where necessary, "Brakes" were often fitted out with variable bodies, which were only really used to carry along anything that may have been necessary for the hunt, for example. Any such vehicle which was used when going out shooting was called a Shooting Brake or Shooting Break. In the 1960s and 1970s motorised Shooting Breaks were popular in Great Britain – exclusive cross-over vehicles, which combined the luxuriousness of a coupé with extended space on offer and additional variability.

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