Omnicom Group’s last chunks of business with Chrysler up for review

Article by Christian Andrei, on August 29, 2010

Chrysler is awaiting proposals for its long-term interactive-marketing duties as well as its social-media project. Incidentally, these are what remains of Omnicom Group's linkup with Chrysler following the upheaval of creative, customer relation management, and media accounts.

Companies that have received Chrysler's requests for proposals include independents Sapient and AKQA, and Publicis Groupe's Razorfish.

The current agency that holds the account. Omnicom's Organic, is reportedly defending its digital agency-of-record duties for the Dodge Ram, Jeep and Chrysler brands.

Chrysler has not commented on these reports but it is believed that Sapient is pitching both assignments. Razorfish will only participate in the social-media pitch, as the agency already handles Mercedes-Benz digital on a retainer basis.

Since Benz parent Daimler AG has relinquished ownership of Chrysler, there's a conflict. Nonetheless, the current leadership at the helm of Chrysler didn't seem concerned about the conflict with media.

Chrysler's media planning and buying have recently been transferred to Interpublic Group of Cos.' Universal McCann, which handles BMW and its Mini brand in the U.S. AKQA was invited to pitch, but failed to complete its proposal.

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