Omnicom Group’s last chunks of business with Chrysler up for review

Article by Christian A., on August 29, 2010

Chrysler is awaiting proposals for its long-term interactive-marketing duties as well as its social-media project. Incidentally, these are what remains of Omnicom Group's linkup with Chrysler following the upheaval of creative, customer relation management, and media accounts.

Companies that have received Chrysler's requests for proposals include independents Sapient and AKQA, and Publicis Groupe's Razorfish.

The current agency that holds the account. Omnicom's Organic, is reportedly defending its digital agency-of-record duties for the Dodge Ram, Jeep and Chrysler brands.

Chrysler has not commented on these reports but it is believed that Sapient is pitching both assignments. Razorfish will only participate in the social-media pitch, as the agency already handles Mercedes-Benz digital on a retainer basis.

Since Benz parent Daimler AG has relinquished ownership of Chrysler, there's a conflict. Nonetheless, the current leadership at the helm of Chrysler didn't seem concerned about the conflict with media.

Chrysler's media planning and buying have recently been transferred to Interpublic Group of Cos.' Universal McCann, which handles BMW and its Mini brand in the U.S. AKQA was invited to pitch, but failed to complete its proposal.

If you liked the article, share on:

Comments

Recommended

J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries