Once again, MINI supports the Life Ball in Vienna

Article by Christian A., on May 8, 2012

Each year since the MINI was launched in the market in 2001, it has donated a vehicle to the Life Ball. So far, 11 unique vehicles have been auctioned off, generating over 500,000 euros that will be spent on projects that fight HIV and AIDS. A broad range of internationally famous celebrities have helped design these vehicles.

MINI will continue with this tradition until this year, which marks the 20th anniversary of the Life Ball. For this year, Franca Sozzani, chief editor of Italian VOGUE and UN Goodwill Ambassador for Fashion 4 Development, will be working with Life Ball MINI designers.

In the past years, the celebrities that have helped out in this cause include international fashion designers such as Joseph Corré for Agent Provocateur, Donatella Versace, Renzo Rosso for Diesel and Missoni as well as Mario Testino and The Blonds for Katy Perry.

Sozzani has made a design sketch for the MINI Roadster, which she says, is inspired by a “beautiful woman who put a scarf on her head when she drives a Roadster.”

According to MINI, the design of its new concept car’s body clearly shows that is has continued to follow the principles of its design language. Most MINI models for instance show a combination of parallel lines, harmonious curves, and sporty tight surfaces. These features are then complemented with an inclined windscreen frame which, when compared to the MINI Convertible, has an additional 13 degrees.

In addition, it has a short passenger compartment which is built around a flat boot lid and two seats. Another noticeable feature in this concept car is the roll-over bars which come in polished stainless steel.

Indeed, the design team gave it everything especially on the way the roll-over bars have been sculpted to give it a three-dimensional effect. These are then padded at the front area and even have a mount for those who want a wind protection insert, which is offered as an option. Defining the look of the new MINI Roadster is its strong over-the-wheel stance, not surprising as this as long been a standard feature of the brand.

Helping highlight the MINI identity are the different unique features that can be seen. These include the black border that has been placed on the body’s lower region and the radiator grille with its hexagonal shapes. There are also the large circular headlights where the direction indicators have been integrated and the rear lights which are vertically stacked and placed on the outer edges of the rear section.

The unique design features also include the collection of chrome strips and edging. It’s also amazing how the side indicator surrounds that are placed on the front side panels manage to catch one’s attention. Regardless of whether the roof is closed or opened, the MINI Roadster gets that distinctive appeal and this due to how the waistline manages to go up to some extent along the body and all the way to the tail end, resulting in the vehicle have that elegant profile.

Highlighting this look further is the wraparound chrome trim strip that is located on the roof and the base of its windows. Compared to the MINI Convertible, the Roadster’s windscreen frame is raked more heavily and more sharply narrows upward. As such, it gets that unique and indisputable sporting feel especially when looked at from the front.

Topics: mini

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