Only 150 dealers will be able to sell the all-new 2013 SRT Viper

Article by Christian A., on September 26, 2012

A one-time $25,000 fee will have to be paid by a Chrysler dealership if it wants to offer the new 2013 SRT Viper. This figure includes a $20,000 fee is paid for the opportunity to sell the Viper while $5000 has to be paid for the SRT agreement that consists of tools, equipment, SRT-specific training, and a day at the SRT Track Experience.

Buyers of SRT vehicles can experience the track event for free. Only 100 to 150 of Chrysler’s more than 2300 dealers will be selected to sell the Viper.

According to USA Today reports, Chrysler will approve only about 100 to 150 of the 2300 Chrysler, Dodge, Fiat, and Ram dealers in the U.S. SRT chief Ralph Gilles sent a letter to dealers, telling them that the No 1 requirement to sell the new Viper “is first of all, to have the fire, the passion.”

Gilles told Automotive News that SRT cars have started to appeal to “more sophisticated” consumers with higher income and education levels than in the past.

For sure, Chrysler is expecting that they won’t hesitate in paying the $99,390 base price for the 2013 Viper and the $122,390 price of the more upscale Viper GTS. Powering the 2013 SRT Viper is an 8.4-liter 640-hp and 600 lb-ft of torque V-10. It also comes with Uconnect Access, a cloud-based infotainment system that debuts on the new Viper and 2013 Ram 1500.

The new 2013 SRT Viper models feature standard Pirelli P Zero, Z-rated tires equipped with an enhanced overall grip, improved overall performance including cold weather, and an enhanced steering response capable of keeping up while on various road surfaces and at the same time broadens the performance envelope. It also has an optional SRT Track Package with “racing-type” and “soft-tuned” Pirelli P Zero Corsa tire which improves precision and handling both on the road and race track.

Safety technologies including electronic stability control as well as traction control have also been added for the very first time to enable maximized traction performance in any driving environment at any speed. All new Viper models also come with a steering-wheel-mounted launch control switch for optimal acceleration on standing starts.

Benchmark braking

The new SRT Viper’s stopping performance is engineered to give shorter stopping distances, improved durability, better modulation and balanced brake performance carefully planned not to fade under extreme conditions.

Its four corners are equipped with four-piston Brembo brakes matched with fixed-aluminum calipers with 355 mm by 32 mm vented rotors. These brake calipers are copied and weight optimized by machining all surfaces fully.

They are also the stiffest calipers available. In fact, even when the Viper has to undergo the most challenging braking situations, it is able to almost eliminate the distortion due to heat.

The used SRT Track Package is also equipped with slotted and lightweight two-piece rotors made by StopTech.

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