Only 150 dealers will be able to sell the all-new 2013 SRT Viper

Article by Christian Andrei, on September 26, 2012

A one-time $25,000 fee will have to be paid by a Chrysler dealership if it wants to offer the new 2013 SRT Viper. This figure includes a $20,000 fee is paid for the opportunity to sell the Viper while $5000 has to be paid for the SRT agreement that consists of tools, equipment, SRT-specific training, and a day at the SRT Track Experience.

Buyers of SRT vehicles can experience the track event for free. Only 100 to 150 of Chrysler’s more than 2300 dealers will be selected to sell the Viper.

According to USA Today reports, Chrysler will approve only about 100 to 150 of the 2300 Chrysler, Dodge, Fiat, and Ram dealers in the U.S. SRT chief Ralph Gilles sent a letter to dealers, telling them that the No 1 requirement to sell the new Viper “is first of all, to have the fire, the passion.”

Gilles told Automotive News that SRT cars have started to appeal to “more sophisticated” consumers with higher income and education levels than in the past.

For sure, Chrysler is expecting that they won’t hesitate in paying the $99,390 base price for the 2013 Viper and the $122,390 price of the more upscale Viper GTS. Powering the 2013 SRT Viper is an 8.4-liter 640-hp and 600 lb-ft of torque V-10. It also comes with Uconnect Access, a cloud-based infotainment system that debuts on the new Viper and 2013 Ram 1500.

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