Only 900 Chevrolet dealerships eligible to sell the 2014 Corvette Stingray

Article by Anita Panait, on April 3, 2013

Only around 900 of General Motors’ over 3,000 Chevrolet dealerships will be eligible to sell the 2014 Corvette Stingray, according to a spokesman for the carmaker. Dealerships that were able to meet the requirements to sell the 2014 Corvette can start ordering the model in the few weeks. GM will roll out the 2014 Corvette Stingray this summer.

GM is limiting allocation only to the highest-volume Corvette dealers as it expects demand for the seventh-generation Corvette to outpace production. GM aims to roll the new model only to dealers that are the most capable of turning them.

The eligible 900 dealerships accounted for around 80 percent of Corvette sales in 2012. Dealerships that failed to meet the requirement won’t have the 2013 Corvette until at least six to nine months after its launch, the spokesman remarked. However, it is unclear whether the carmaker will open Corvette allocation beyond the 900 stores during the 2014 model year.

Despite the Corvette being a low-volume model for most Chevrolet dealers, many of them lament not being able to carry the sports car during its roll out. According to these dealerships, Corvette has star power that generates showroom traffic. To be eligible to carry the Corvette, a dealership had to sell at least four Corvettes during 2012.

Russ Clark, Chevrolet marketing director for performance cars, said in a statement that the carmaker provided dealers with guidance and requirements early in 2012 so they would know in advance whether they would receive Corvette models during the initial six to nine months after launch. Dealerships eligible to get the Stingray still must meet others requirements ahead of its summer launch, like having Corvette Stingray specialists in sales and service.

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