Only Fiat dealers that meet targets will get to sell Alfa Romeo 4C in the US

Article by Anita Panait, on February 19, 2013

The much-awaited Alfa Romeo 4C will first arrive in Fiat dealerships that have been meeting sales and customer service goals, according to Peter Grady, Chrysler Group vice president for network development and fleet. Chrysler disclosed in January that the two-seater 4C will arrive in dealerships by the end of 2013, when Alfa Romeo returns to the United States. Grady said that although Alfa Romeo will be paired with Fiat, Fiat dealerships are not guaranteed Alfa Romeo franchises.

During the National Automobile Dealers Association convention, Grady said that the 4C is the first vehicle that will arrive at the end of the calendar year at current Fiat dealers that are performing well.  Fiat SpA has allocated 1,000 Alfa Romeo 4Cs annually for the US from its yearly global output of 2,500.

Grady expects to see around 220 Fiat dealerships open in the US by Oct. 1, 2013, up from the current 202. He remarked that it would be flexible with Fiat dealers who want to sell Alfa Romeo but have yet to create attached service departments since they are operating in malls or similarly limited locations.

According to Grady, Chrysler has repeatedly told Fiat dealers that they must have attached service departments at their stores before they could sell Alfa Romeo vehicles. Changes in Fiat's product plan would see the 4C as the only Alfa Romeo model on sale in the US until 2015. Grady remarked that it would be unfair to compel dealerships to have attached service departments to sell Alfa Romeo based on this low-volume vehicle.

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