In order to take on Ford’s SYNC, GM is relaunching OnStar service for its nearly 6 million subscribers as part of firm’s long-term strategy built around ‘responsible connectivity. OnStar is planning major innovations such as Audio Facebook Updates or the Voice texting. Furhermore, GM will also launch OnStar MyLink, a sub-brand for mobile phone applications.
Chevrolet, Buick, GMC and Cadillac mobile apps powered by OnStar will allow owners to activate functions of their cars such as remote start, horn, lights, door locks and unlocks.
Regarding Audio Facebook updates, this function will allow OnStar subscribers to verbally update their Facebook status message through audio recordings but also to listen to their most recent news feed messages through the OnStar Virtual Advisor service. The Voice Texting, will enable customers to have their text messages read to them using Bluetooth.
As part of its relaunch, OnStar is also introducing the OnStar MyLink sub-brand for mobile phone apps. This means that the OnStar-powered mobile apps now allows owners of GM vehicles -- Chevrolet, Buick, GMC and Cadillac – to activate even from a remote location all functions usually found on a conventional key fob.
This means that customers can use their smartphones to perform functions like remote start, locking and unlocking doors and operating the horn and lights. Versions of MyLink are found in the Chevrolet Volt EV with extended range capability as well as the Chevrolet Cruze compact sedan.
On the other hand, OnStar unveiled its Advanced Telematics Operations Management System (ATOMS) computing platform, which allows advanced geo-boxing and voice-texting engines, including Audio Facebook Updates.
Considered as one of the most powerful and comprehensive machine-to-machine telematics systems available, ATOMS is designed and tested to make sure it doesn’t distract drivers while they are behind the wheel on the road.
Moreover, OnStar is introducing its ninth generation hardware that consists of the Bluetooth phonebook as well as improved navigation and natural voice recognition. It is also compatible with geo-boxed notification services, which provide advanced traffic management and severe weather alerts.
Meanwhile, OnStar has launched its Developers Challenge, inviting university students to design the next voice-based technology that will help drivers stay connected and stay safe while behind the wheel.
Open to select universities, this Application Programming Interface (API) contest urges students from the fields of Engineering, Interaction Design and Human Computer Interaction to submit original and compelling voice-enabled app. In consonance with the contest, OnStar has launched the OnStar Developers Challenge Web site at www.onstardeveloperchallenge.com.