Opel Adam receives over 100,000 orders after 18 months on sale

Article by Andrew Christian, on August 19, 2014

Opel did a great job with their Adam city car as the vehicle received over 100,000 orders after 18 months on sale. Markets attracted by the new Adam are the United Kingdom, Germany, Italy, France and Netherlands. The latest addition in the Adam range is the Adam Rocks, a rugged version that comes with a raised chassis (+15 mm) and new dampers, springs and rear suspension geometry.

In addition, the Adam Rocks comes with a folding canvas roof that is available in a choice of three exterior colours: Black, Sweet Coffee or Light Oak.

Last year at the 2013 Frankfurt Motor Show, the Opel Adam received a new 1.0-liter ignition direct injection (SIDI) turbo petrol engine that generates up to 115 hp and a low-end torque of 166 Nm available from 1,800 to 4,700 rpm.

This new engine is 20% more fuel-efficient than the 1.6-liter naturally aspirated engine found on the Astra.

When the Adam was unveiled at the Paris Motor Show in early September, it certainly caught the public attention – thanks to its contemporary yet colorful appearance.

Opel is offering buyers multiple ways to customize their own Adam according to their preferences, thus making sure that their own units reflect their individual tastes. Surely, the new Opel Adam will also catch the attention of the public in crowded cities.

When launched, the new Adam marked the first venture of Opel into the A-segment. It will be an ideal moving machine for those living in jam-packed urban areas, measuring nearly 3.70 meters in length and 1.72 meters in width.

Even when traversing roads outside the city, Adam will still be a dynamic vehicle to drive as it features chassis and steering settings focused on driving enjoyment and agility. Adam’s cabin features a four-passenger seating capacity as well as an interior environment with a premium feel.

Unexpectedly, Adam offers front occupants a level of roominess not common in small cars. Customization options for Adam can also be applied to its cockpit, as owners could choose to treat it with their preferred colors, light effects and even decors.

Press Release

VAUXHALL/OPEL ADAM CLOCKS UP 100,000 ORDERS

ADAM, Vauxhall’s urban-chic city car, has racked up 100,000 European orders after just 18 months on sale.

With over a million different specification and trim combinations, ADAM introduced unprecedented levels of personalisation into the style-conscious A-segment. Every customer has the chance to create a truly bespoke ADAM reflecting their individual style and personality.

Key markets for ADAM have been the UK, Germany, Italy, France and the Netherlands.

The latest edition to the ADAM family, the ADAM ROCKS AIR is set to become the first urban mini three-door crossover when it goes on sale next month.

Debuting at this year’s Geneva Motor Show, ROCKS AIR has its own body style offering the same contemporary design as the original ADAM but with the toughness of a crossover and the coolness of a full-length folding canvas roof.

Now available across the ADAM range is Vauxhall’s all-new 1.0-litre ECOTEC Direct Injection Turbo three-cylinder engine. This high-tech unit raises the bar for three-cylinder engine refinement and packs 115PS, with impressive low-end torque of 170Nm.

“Thanks to its striking design and over a million different spec combinations, ADAM has been a big hit with our customers,” said Tim Tozer, Vauxhall’s Chairman and Managing Director. “And if that wasn’t enough, Vauxhall is adding the robust ROCKS AIR to the ADAM range featuring an all-new 1.0-litre three cylinder engine.”

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