Opel aims to increase its vehicle sales in China by 10 percent this year

Article by Christian A., on January 17, 2012

Kevin Wale, General Motors Co.’s head of China operations, said that Opel’s sales in China will get a 10% boost this year but will continue to be a niche brand in China, the largest auto market in the world. In an interview with Automotive News Europe, Wale said that in 2011, Opel sold 5,000 units in China. It expects to have sales of around 5,500 this year. He said that Opel will grow together with the market.

Three Opel models are sold in China: the Astra compact, Zafira large minivan and Antara SUV. For 2012, Opel will start selling the Insignia Sports Tourer station wagon and the Zafira Tourer minivan in China. Wale didn’t provide the launch dates. Wale added that Opel has yet to decide if the Meriva small minivan will be offered in China.

Wale added that GM doesn’t plan to assemble Opel models in China anytime soon. It also will not raise the number of dealers that offer Opel models. GM also doesn’t plan to increase the number of dealers from 50.

GM presently has over 2,700 dealers in China. Wale said that the brand’s success comes from Chevrolet, Buick, Cadillac, Wuling and the recently established Baojun brand. Opel plans to be successful in Europe once again. GM and its China joint ventures increased year-on-year sales in the country by 8.3% in 2011 to a record 2.55 million. [source: Bloomberg]

Topics: opel, china

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Just recently, it was speculated that a new Porsche Cayman GT4 RS is coming. There is no official confirmation yet from the German sports car maker, but the arrival of...
by - February 18, 2017
Will there be a BMW M4 CS? Apparently, there is a Club Sport version of the BMWM4 after it was sighted in California doing a shoot for a new commercial...
by - February 18, 2017
Having a 400 hp and 470 lb-ft of torque is a tremendous advantage. Yet Ford hasn’t formally announced the numbers regarding its latest Ford Expedition. The current SUV as we...
by - February 17, 2017
Aston Martin and Red Bull’s AM-RB 001 hypercar project is moving along quickly. This time, the project partners have already commissioned a number of technical partners that would help in...
by - February 17, 2017
This is what happens when a guy thinks fast forward into the future. Never mind if autonomous driving is just lurking around the corner. Volkswagen, Chevrolet, Audi and Ford are...
by - February 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries