Opel aims to increase its vehicle sales in China by 10 percent this year

Article by Christian Andrei, on January 17, 2012

Kevin Wale, General Motors Co.’s head of China operations, said that Opel’s sales in China will get a 10% boost this year but will continue to be a niche brand in China, the largest auto market in the world. In an interview with Automotive News Europe, Wale said that in 2011, Opel sold 5,000 units in China. It expects to have sales of around 5,500 this year. He said that Opel will grow together with the market.

Three Opel models are sold in China: the Astra compact, Zafira large minivan and Antara SUV. For 2012, Opel will start selling the Insignia Sports Tourer station wagon and the Zafira Tourer minivan in China. Wale didn’t provide the launch dates. Wale added that Opel has yet to decide if the Meriva small minivan will be offered in China.

Wale added that GM doesn’t plan to assemble Opel models in China anytime soon. It also will not raise the number of dealers that offer Opel models. GM also doesn’t plan to increase the number of dealers from 50.

GM presently has over 2,700 dealers in China. Wale said that the brand’s success comes from Chevrolet, Buick, Cadillac, Wuling and the recently established Baojun brand. Opel plans to be successful in Europe once again. GM and its China joint ventures increased year-on-year sales in the country by 8.3% in 2011 to a record 2.55 million. [source: Bloomberg]

Topics: opel, china

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries