Opel decides to exit Australian market

Article by Christian Andrei, on August 2, 2013

It appears that the Opel-Australia love story ended quickly for the German manufacturer owned by General Motors as Opel announced that it will cease operations and will commence winding down its network immediately. The reason is simple: Opel had to be competitive in Australia and needed to follow other carmakers price reductions and reposition the price of its core volume models but these things didn’t bring any money!

The result is a business which is not financially viable for any of the parties involved. Furthermore, Opel will begin analysis with Holden regarding the potential for future Holden-badged niche product, in order to ascertain if opportunities for individual carlines exist. Moreover, Opel Australia is working closely with with employees, dealers and suppliers to conduct this closure process in an orderly and responsible manner.

Regarding the people who bought Opel cars in Australia, the German carmaker will remain in close contact with them, to ensure all on-going obligations to these customers are met. For those who have any questions, they can contact the Opel Customer Assistance Centre on 1800 993 677 with any concerns or questions. [source: Opel]

Topics: opel, australia

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016
We’ve seen quite a lot of intriguing stories in the age of Internet (where the most interesting part was revealed before the story unfolds). Some are from movies and novels...
by - October 26, 2016
Many people have long known that the new 2018 RS5 was being developed by Audi AG. Enthusiasts the world over were excited when a prototype was seen running on the...
by - October 26, 2016
It was only recently when BMW officially debuted the new 2017 5-Series Saloon (G30) online. At that time, this range revealed that it had driving dynamics that was the best...
by - October 26, 2016
Starting early 2017, the new Audi Q7 will be available with the new 2.0-liter TFSI four-cylinder engine that makes it not only faster but also lighter and more efficient than...
by - October 25, 2016