Opel ends sales slump, secures 7.9% German market share in May

Article by Anita Panait, on June 6, 2012

Opel, General Motors Co.'s loss-making European arm, finally got out of its sales slump in Germany as the brand saw its market share increase in May 2012 to 7.9 percent, according to Imelda Labbe, the brand’s sales chief in the country. Opel’s registrations in Germany dived 11 percent in May to over 23,000, the KBA federal transport agency said.

The brand’s registrations dropped by almost 10 percent for the first five months of 2012 to just 96,400. Labbe, however, believes that the downward trend for the Opel’s vehicle sales in Germany has stopped, adding that May was a good month for the brand.

She likewise said that the brand’s market share increased to 7.9 percent and expects the figure to rise further. Labbe expressed optimism on impact of Opel’s new models, which will allow the brand to compete in new segments.

She made a forecast that the new products, which include the Mokka sports utility vehicle and Adam minicar, would allow the brand to secure a 10 percent market share in Germany in the mid to long term. Opel has been holding a market share below 10 percent since 2006, which is considered as a factor for the brand’s continuous losses.

Volkswagen held a 22 percent market share in Germany in May, while BMW, Mercedes-Benz and Audi seized market shares of 9.9 percent, 9.2 percent and 8.8 percent respectively. Opel has been unable to cast off its working class image in Germany, despite receiving two of the last four prestigious European Car of the Year awards with its Insignia and Ampera models.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Retired Formula 1 driver Jenson Button has just received his brand new McLaren MSO 675LT Spider. This was confirmed after McLaren Beverly Hills posted a picture on its official Instagram...
by - January 24, 2017
Ford and Toyota have come together in the hopes of standardizing their vehicles’ smartphone integration system. The open-source platform is said to compete with Google Android Auto and Apple CarPlay...
by - January 24, 2017
The race to autonomous driving has been dictated by the need to make the road safer and reduce the incidents of vehicle crashes. Several major carmakers in the world have...
by - January 24, 2017
The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries