Opel, General Motors Co.'s loss-making European arm, finally got out of its sales slump in Germany as the brand saw its market share increase in May 2012 to 7.9 percent, according to Imelda Labbe, the brand’s sales chief in the country. Opel’s registrations in Germany dived 11 percent in May to over 23,000, the KBA federal transport agency said.
The brand’s registrations dropped by almost 10 percent for the first five months of 2012 to just 96,400. Labbe, however, believes that the downward trend for the Opel’s vehicle sales in Germany has stopped, adding that May was a good month for the brand.
She likewise said that the brand’s market share increased to 7.9 percent and expects the figure to rise further. Labbe expressed optimism on impact of Opel’s new models, which will allow the brand to compete in new segments.
She made a forecast that the new products, which include the Mokka sports utility vehicle and Adam minicar, would allow the brand to secure a 10 percent market share in Germany in the mid to long term. Opel has been holding a market share below 10 percent since 2006, which is considered as a factor for the brand’s continuous losses.
Volkswagen held a 22 percent market share in Germany in May, while BMW, Mercedes-Benz and Audi seized market shares of 9.9 percent, 9.2 percent and 8.8 percent respectively. Opel has been unable to cast off its working class image in Germany, despite receiving two of the last four prestigious European Car of the Year awards with its Insignia and Ampera models.