Opel future remains uncertain

Article by Christian Andrei, on September 14, 2011

The future of Opel is unsure as there are renewed rumors that General Motors is preparing to sell it off. Just last week, GM vice chairman Steve Girsky acknowledged that Opel is “not the biggest money maker.” GM CEO Dan Akerson is now tasked to save the automaker, which he voted not to keep during a board meeting in 2009.

Akerson now has to push Opel to raise profits and to make sure that its products are able to fend off competitors.

At the same time, Opel has to allow Chevrolet to be GM’s world leader when it comes to mass markets, says Autonews. In 2009, Akerson said that Europe was a market of national champion automakers.

There’s Volkswagen AG in Germany, Fiat S.p.A. in Italy and Renault SA in France. In addition, it has to compete with pan-European luxury brands such as BMW AG and Daimler AG's Mercedes-Benz.

As soon as GM emerged from bankruptcy in 2009, it scrapped plans to sell Opel to Magna International Inc. after negotiating for several months. Instead, GM launched a restructuring to revive the European unit, which lost $1.6 billion in 2010.

Last June, it was reported that GM was thinking about selling it again. Akerson denied this report in late July. According to GM executives, Opel's restructuring is on track and its business continues to be a key part of its global strategy.

Topics: opel

If you liked the article, share on:


Login or Create new account to add a comment!


It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016