Opel overtakes Fiat as Germany’s top discounter

Article by Christian Andrei, on August 27, 2010

To prevent sales from dropping even further, Opel has become the highest discounter in Germany last month -- outdoing even Fiat S.p.A.

Trade publication Autohaus PulsSchlag revealed that Opel dealerships' discounts in May averaged 12.8% off the list price, undercutting the 12.4% savings from Fiat, which has long led in the incentives race in Germany. According to its monthly survey, the industry averaged rebates of 10.9%.

Even after rolling out a new version of its best-selling Astra compact, Opel sales still fell by 41% in Germany through May. 

The drop was attributed to the uncertainty surrounding the brand. GM had been gearing up for an initial public offering but last week, GM decided to fund Opel's restructuring on its own when it failed to secure 1.8 billion euros ($2.2 billion) in aid from European countries.

Stefan Bratzel, director of the Center of Automotive Research at the University of Applied Sciences in Bergisch Gladbach, Germany, said that the Opel brand "was already weakened by quality issues" and had suffered some significant damage in the pursuit for aid that took 1.5 years.

Bratzel said that withdrawing the aid request gives Opel a "new beginning, but it will be a long road."

An Opel spokesman, Ulrich Weber, said that the survey, which is based on dealers' responses, doesn't represent Opel's sales activities. Weber explained that unlike its rivals, Opel didn't raise incentives or give special financing conditions. [via autonews]

Topics: fiat, opel, germany

If you liked the article, share on:


Login or Create new account to add a comment!


More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016