Opel plans to start selling cars in Israel

Article by Christian Andrei, on May 8, 2011

Israel is one of the places where Opel cars will soon be available as the German brand expands globally to markets that include South America and Asia, according to Nick Reilly, president of GM Europe. He told journalists in Hamburg last Thursday that deliveries will start "fairly shortly" in Israel and in Argentina and Chile in the later part of 2011.

He also reiterated Opel’s plans to make its cars available in China and Australia in the future.

In the first quarter of 2011, Opel was profitable. Opel seeks to break even excluding restructuring costs in 2011. Reilly said that this is a “reasonable target” even when Opel is faced with some challenges.

In March, Opel made a prediction that the western European auto market will go up by 1% to 2% this year, and that its own sales will be aided by new models like the revamped Meriva minivan and the Astra Sports Tourer.

Industry figures indicate that Opel and its sister brand Vauxhall widened their market share in Europe in the first quarter, from 6.9% a year ago to the current 7.3% of sales.

Reilly said that for Opel, April was a “particularly good month“ in Germany. Opel’s April sales in Germany rose by 20.9% to 20,807 units. It sold a total of 80,769 cars from January to April of this year.

Topics: opel, sales

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