Opel received over 20,000 customer orders for Adam minicar

Article by Anita Panait, on February 1, 2013

Over 20,000 customer orders have been received by German carmaker Opel for its new Adam minicar since October 2012. General Motors' loss-making European unit disclosed that majority of the orders for the Adam was received before its launch in mid-January. GM considers the Adam as crucial for the turnaround of its operations in Europe, where the carmaker expects to post a full-year operating loss of between $1.5 billion and $1.8 billion in 2012.

The expected losses for 2012 were much larger than what GM’s European operations posted in 2011 at $747 million in 2011. GM intends to achieve a break-even in Europe by mid-decade. It seems that the Adam would do well, as evidenced by the early interest in the minicar.

In fact, German enthusiast magazine Auto Motor und Sport recently named the Adam the second-best car of its class -- even before its rollout. Opel is targeting the Adam towards Internet-savvy car buyers who seek greater individualization as well as towards the fans of the Fiat 500 and Mini Cooper.

Customers can choose between over 61,000 different exterior designs and almost 82,000 interior variations. The Adam also features an infotainment system that could connect with an iPhone or Android smartphone. Opel’s interim chief executive, Thomas Sedran, remarked that whoever orders an Adam can be certain that there is no other unit identical to his. He noted that almost “every Adam is one of a kind."

As intended, the new Opel Adam is the brand’s first lifestyle, small vehicle. Although the sub-segment where it would compete was laden with cars that are modern interpretations of classic designs, the new Opel Adam goes the other way. It is designed in a way that it would exude a new level of modernity, without having to be inspired by past designs. It also aims to stand out from the rest of its rivals by features more innovations.

When Opel first conceived the Adam, it already planned to create a car that can be personalized more than any of its rival. It took Opel around three years to complete the development of the Adam – starting from the initial sketch to its global debut in Paris – which is enough for the carmaker’s designers, engineers and production experts to come up with new features that would allow this new car to be customized in a greater scope.

Malcolm Ward, Design Director, remarked that the design team was filled with a “can do" spirit and vibrant energy during the creation of the Adam, adding that a number of ideas that appeared during the early creative phase managed to be adopted in the final production form. He added that the team’s fresh and audacious approach resulted to an Opel Adam that can be personalized more than any car in its segment – thanks to an endless combination of exterior and interior color, fabric, décor and wheel. For instance, the Opel Adam is the first vehicle to feature exchangeable colored wheel clips, backlit decors on the instrument panel and printed headliners.

Topics: opel, opel adam, orders

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