Opel received over 20,000 customer orders for Adam minicar

Article by Anita Panait, on February 1, 2013

Over 20,000 customer orders have been received by German carmaker Opel for its new Adam minicar since October 2012. General Motors' loss-making European unit disclosed that majority of the orders for the Adam was received before its launch in mid-January. GM considers the Adam as crucial for the turnaround of its operations in Europe, where the carmaker expects to post a full-year operating loss of between $1.5 billion and $1.8 billion in 2012.

The expected losses for 2012 were much larger than what GM’s European operations posted in 2011 at $747 million in 2011. GM intends to achieve a break-even in Europe by mid-decade. It seems that the Adam would do well, as evidenced by the early interest in the minicar.

In fact, German enthusiast magazine Auto Motor und Sport recently named the Adam the second-best car of its class -- even before its rollout. Opel is targeting the Adam towards Internet-savvy car buyers who seek greater individualization as well as towards the fans of the Fiat 500 and Mini Cooper.

Customers can choose between over 61,000 different exterior designs and almost 82,000 interior variations. The Adam also features an infotainment system that could connect with an iPhone or Android smartphone. Opel’s interim chief executive, Thomas Sedran, remarked that whoever orders an Adam can be certain that there is no other unit identical to his. He noted that almost “every Adam is one of a kind."

Topics: opel, opel adam, orders

If you liked the article, share on:

Comments

Recommended

One of the executives at Volkswagen tagged in the so-called Dieselgate scandal has pleaded not guilty to a list of allegations surrounding the carmaker’s actions to cheat emissions regulations in...
by - February 27, 2017
When the Crown De Luxe saloon was first released in 1972, it was at that time the most lavish Toyota model available to British customers. Both unusual and exclusive, one...
by - February 27, 2017
The ride-sharing fleet of sharing Lyft Inc. will soon include thousands of specially fitted self-driving Chevrolet Bolt electric vehicles, courtesy of General Motors. If plans push through, Lyft’s clients would...
by - February 27, 2017
J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries