Opel received over 20,000 customer orders for Adam minicar

Article by Anita Panait, on February 1, 2013

Over 20,000 customer orders have been received by German carmaker Opel for its new Adam minicar since October 2012. General Motors' loss-making European unit disclosed that majority of the orders for the Adam was received before its launch in mid-January. GM considers the Adam as crucial for the turnaround of its operations in Europe, where the carmaker expects to post a full-year operating loss of between $1.5 billion and $1.8 billion in 2012.

The expected losses for 2012 were much larger than what GM’s European operations posted in 2011 at $747 million in 2011. GM intends to achieve a break-even in Europe by mid-decade. It seems that the Adam would do well, as evidenced by the early interest in the minicar.

In fact, German enthusiast magazine Auto Motor und Sport recently named the Adam the second-best car of its class -- even before its rollout. Opel is targeting the Adam towards Internet-savvy car buyers who seek greater individualization as well as towards the fans of the Fiat 500 and Mini Cooper.

Customers can choose between over 61,000 different exterior designs and almost 82,000 interior variations. The Adam also features an infotainment system that could connect with an iPhone or Android smartphone. Opel’s interim chief executive, Thomas Sedran, remarked that whoever orders an Adam can be certain that there is no other unit identical to his. He noted that almost “every Adam is one of a kind."

Topics: opel, opel adam, orders

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