Opel sales may rise enough in 2014 to prevent cost cuts

Article by Anita Panait, on December 26, 2013

Opel is optimistic yet cautious that sales will grow enough in 2014 to prevent another set of cost cutting measures, chief executive Karl-Thomas Neumann told Sueddeutsche Zeitung. He remarked that Opel is on its way to achieve profitability by 2016, but said the General Motors unit is expecting a difficult year ahead, no thanks to restructuring costs for ending vehicle production at its Bochum site in Germany.

"If the world doesn't come to an end, we should keep growing, and then we don't need additional cost savings," Neumann told the daily, adding that GM is sticking with its EUR4 billion ($5.5 billion) investment plan for Opel. He also said that the strategy for Opel will still be the same even after parent GM shifts to a new leadership.  Mary Barra will become GM’s new CEO effective January 2014.

Neumann remarked that he will stay at Opel for a long time, adding that he could fight from his company’s corner since he is also a member of key GM committees in Detroit. "I am responsible for General Motors in Europe, so I'm head of Europe for Detroit. I stand for Opel and will fight for the brand," Neumann told Sueddeutsche Zeitung.

He, however, noted that he could not work "against GM". According to Neumann, Opel's cooperation with Peugeot would continue even after GM announced that it would sell its 7-percent stake and the French carmaker saying it would seek a deeper  relationship with Dongfeng. "We do not want to marry or adopt Peugeot," Neumann said, adding that the carmakers will continue to work together on projects which are of mutual benefit.

Topics: opel, sales

If you liked the article, share on:

Pin It

Comments

Recommended

On July 11, Audi is set to reveal its flagship luxury sedan, the all new A8. And at this moment, none of us are sure how this model will look....
by - March 29, 2017
The recent Porsche 911 is definitely considered one of the most elite sports car to grace the roads worldwide. The task of producing its successor is challenging enough for the...
by - March 29, 2017
British startup Zenos, which entered bankruptcy administration earlier this year is now back in business. The Norfolk-based sports car manufacturer was bought by a consortium of investors headed by AC...
by - March 29, 2017
It’s quite safe to say that this generation marks the rise of the electric cars. For the past few years, automakers have been very busy trying to find the perfect...
by - March 28, 2017
Want to go for a sportier look, but don’t have enough cash to burn? Good news for future Ford Edge buyers, as the 2018 model year will have an optional...
by - March 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries