Opel to auction seven camouflaged Adam designed by Bryan Adams

Article by Andrew Christian, on October 10, 2014

Bryan Adams, the well-known Canadian musician and photographer, teamed up with Opel in order to create a limited edition of the Adam city car. The edition is limited to just 7 units and each of them will be auction, while the money will be donated to the “Bryan Adams Foundation”.

The vehicles are designed by Bryan Adams and each of them features a camouflage exterior, a 1.4-liter petrol engine with stop/start technology that delivers 100 hp, black leather trim, heated front seats, a steering wheel wrapped in leather as well as the IntelliLink infotainment system with 7-inc color touchscreen and automatic climate control.

For those interested, the auction is already opened via the largest charity portal, United Charity, and bids for the vehicle can be placed via the following link unitedcharity.de/OpelAdam until November 21, 2014.

The cooperation between Opel and Bryan Adams continues. After collaborating on a camouflaged ADAM and the 2014 ADAM Calendar, the partnership continues with the planned auction of seven camouflaged Opel Adam by Bryan Adams. Proceeds of the auction will go the Bryan Adams Foundation.

These Adam units are powered by a 100 hp 1.4-liter gasoline engine and feature Start/Stop technology. Front row occupants are treated to heated seats while the whole cabin is fitted with black leather trim and automatic climate control. The steering wheel is also covered with leather.

ADAM by Bryan Adams also features the IntelliLink infotainment system with a seven-inch color touchscreen. Opel Chief Marketing Officer Tina Müller said that they learned about the foundation from Adams himself during the shooting for the ADAM calendar.

Muller added that Opel is throwing its support to the foundation, which is currently working on some projects in Afghanistan and in other parts of the world.

The foundation was founded in 2006 by Bryan Adams, with an aim to improve the quality of people’s lives around the world. The foundation particularly seeks to protect the most vulnerable or disadvantaged people in the society by advancing education and learning prospects for kids and the younger generation all over the world.

Press Release

Auction: Limited Edition Opel ADAM by Bryan Adams

The Opel ADAM offers almost endless individualization possibilities. The special edition ADAM by Bryan Adams in a camouflage look once again underlines this. The Canadian musician and photographer designed the limited edition as part of his cooperation with Opel.

Fans now have the possibility to buy one of the ADAMs designed by Bryan Adams at auction. The Rüsselheim-based automobile manufacturer has decided to sell seven vehicles of this exclusive series at auction with all proceeds going to charity. The auction on Germany’s largest charity auction portal, United Charity, is now open and bids for the camouflage look ADAMs can be placed via the following link www.unitedcharity.de/OpelAdam until November 21, 2014. The proceeds will go to the “Bryan Adams Foundation”. The charity looks after people in need around the world.

“Bryan Adams told me a lot about his foundation during the shooting for our ADAM calendar. Amongst others, the foundation is working on new learning opportunities in Afghanistan or global environmental projects. We wholeheartedly support these activities and would be delighted if our camouflage ADAMs achieve the highest possible proceeds,” said Opel Chief Marketing Officer Tina Müller.

Founded in 2006 by the Canadian rock star, the Bryan Adams Foundation aims to improve the quality of people’s lives around the world. The Foundation seeks to protect the most vulnerable or disadvantaged individuals in society. It aims particularly to advance education and learning opportunities for children and young people worldwide.

The Opel ADAM designed by Bryan Adams comes with a 100 hp, 1.4-liter gasoline engine with Start/Stop technology. Black leather trim, automatic climate control, heated seats for the driver and front passenger, leather steering wheel and the award-winning IntelliLink infotainment system with 7-inch color touchscreen are just some of the extensive specials offered.

Apart from designing the camouflage look ADAM, the cooperation also included the artistic direction and shooting for the 2014 Opel Calendar. This calendar was presented to the public in Munich earlier this year under the name “THE ADAM BY BRYAN ADAMS”.

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